RURAL ENTREPRENEURSHIP DEVELOPMENT SCHEMES OF GOVERNMENT:-AN ANALYTICAL STUDY OF KEY SUCCESS FACTORS (WITH REFERENCE TO AJMER DISTRICT (original) (raw)
Objective:- The paper seeks to understand & find key success factors for effective and successful implementation of government run Rural Entrepreneurship development programmes / schemes. Paper also seeks to identify the level of dependency of two variables i.e. Volatile Government Schemes and Entrepreneur Responsiveness on each other. Methodology/Approach:- A primary data is being collected through Questionnaire distribution. A random sample of 30 respondents/beneficiaries of various government run EDP’s was selected to respond on the questionnaire. A factor Analysis approach and some statistical regression techniques are proposed to be used to analyse the key success factor/factors and level of dependency of Volatile Government Schemes and Entrepreneur Responsiveness on each other. Major Findings:- This study is proposed to find the key success factor (having differing criteria priorities & weight age) like Technical knowhow support, Financial Resources, Education & Training support, Marketing Support, Market Development, Strategic Alliances & Partnership of Government & Private etc., which are to be addressed in the effective implementation process of entrepreneurship development programme. The study also proposes to find the interdependency of Volatile Government Schemes and Entrepreneur Responsiveness for effective strategy formulation. Implications:- Entrepreneurship is one critical key to employment generation & creating economic & social value for our country. An effective formulation and implementation of strategies for entrepreneurial development is essential for all government schemes as it incurs enormous amount of time & money cost of the nation. Therefore, Governments entrusting on Rural Entrepreneurship for all round growth should identify & formulate key success factors so as to ensure the desired objective attainment.
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