Marketing strategy based on customer behaviour for the LCD-TV (original) (raw)
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Quantitative Strategic Planning Matrix Analysis On The Implementation Of Second Screen Technology
Proceeding of the Electrical Engineering Computer Science and Informatics
A massive technological development requires the company to make strategic changes to compete to survive. In order for companies to survive we need a competitive business advantage to increase Performance Excellence. Similarly, for the PT. Visi Media Asia with its business unit in the field of television, tvOne. In determining and implementing a strategy to compete need to do some analysis. The analytical tool that used in this thesis is IE matrix, SWOT, and QSPM analysis. The internal factor analysis produce the main strength of this company is the company products are loved by people with a score of 0,61. While the company has a major weakness, namely the distribution of technology products is left behind with a score of 0,63. The Merger of internal factors on the company generated an average score of 2,90. External factor analysis (EFAS) generate major opportunities that can be utilized by the company is the development of technology of rapid product distribution with a score of 0,72. While the company's main threat gained from research that people are beginning to switch to digital media than conventional television viewing with a score of 0,63. Merging these two external factors in PT. Visi Media Asia result the average score of 3,12. Based on the SWOT matrix, produced five strategies that can be done by PT. Visi Media Asia on the TV business, tvOne. QSPM processing results is produce the most interesting strategies to be used as a competitive strategy by companies that make technological breakthroughs that can bridging between digital and analog media with TAS value of 7,07.
KnE Social Sciences
The purpose of this study was to examine and analyze the effect of selling prices and sales promotions on the decision to purchase SONY brand home theater products. This study uses data collection methods by publishing questionnaires with samples taken from 75 respondents. The data of this study are Home Theater consumers at Hypermart Karawaci stores on electronic counters for 3 months from October to December 2016. The sampling used was purposive sampling technique which was takenfromthepopulationforasampleof150people.Thedataanalysistechniqueuses multiple regression analysis techniques. The results showed that partially the selling price had a positive and significant effect on the decision to purchase SONY brand home theater products. Sales promotion partially has a positive and significant effect on the decision to purchase SONY brand home theater products. Selling Prices and Sales Promotions simultaneous have a significant effect on the decision to purchase SONY brand Home theater ...
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The main aim of the present study was to identify the influence of advertising effectiveness on the consumer buying decisions of different brands of 'LED' television. The study was descriptive. Five television showrooms in Dinajpur district, Bangladesh (Sony, Singer, Samsung, LG, and Walton) were purposively selected for collecting primary data for this study. The respondents were selected using a convenience sampling method that came to the television showroom for purchasing 'LED' television. The primary data for this study were collected through a structured questionnaire. The study result shows that advertisement has a positive effect on consumer buying decisions of 'LED' television, Sony brand (p =.000 <0.05) and 43.9% of variation in consumer buying decision has been contributed by advertisement effectiveness. For Singer brand p =.010 <0.05), Samsung brand p =.003 <0.05), LG brand p =.341>0.05) and the null hypothesis is accepted for LG band and Walton brand p =.000 <0.05) and 42.3% of variation in consumer buying decision has been contributed by advertisement effectiveness.
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Almana : Jurnal Manajemen dan Bisnis
The development of technology at this time is very fast. This development can be seen from the progress of gadgets that are now easily grasped by various groups (rich, poor) and ages (old, young) all can use it. Gadget innovations are always popping up all the time, from laptops, PCs, to cellphones. Mobile offers various advantages and features to support user flexibility. This study aims to prove the simultaneous and partial effect of purchasing decisions in terms of brand image, product quality, and promotion of Oppo mobile phones. This research is quantitative descriptive. The population is all buyers of Oppo mobile phones. The number of samples used amounting to 100 respondents, the sample was taken by purposive sampling technique. The data analysis technique used in this study was multiple linear regression analysis. The results show that the f-test brand image, product quality, and promotion simultaneously and significantly influence the buying decision for Oppo mobile phones....