Attracting and Leveraging Visitors at a Charity Cycling Event (original) (raw)
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Event Management
This exploratory study investigates whether and in which way motivation and destination, travel, and event selection criteria influence sport tourists' involvement in small-scale events. Thus, a model was developed and tested at a small-scale sport event in Sfendami, Greece. To test the six hypotheses of the proposed model a primary research study was conducted, which received responses from 181 participants. Implementation of the partial least square technique showed that changes in sport tourists' travel style exert a direct and positive effect on involvement, as well as an indirect effect with motivation acting as a mediator; however, perception of destination and events characteristics does not exert a significant influence on participants' involvement. Additionally, the model's ability to predict the motivational aspects of sport tourists' participation was demonstrated. Multidimensional scaling was employed to assist with event service design and improve or...
Comparison of Sport Tourist and Local Participants’ Sponsorship and Charity Recall and Intentions
Journal of Tourism, Hospitality and Sports, 2017
Running events have proliferated in the last decade and rely on sponsorships for income. However, more needs to be discovered about how effective these sponsorships are in encouraging purchase behavior and connecting to charity organizations. This study aims to develop a stronger understanding of running event participants and their attitudes toward sponsorships and charity organizations. Local participants were compared to sport tourists to determine if differences existed in the recall or potential use of the sponsor’s product. Also, this study used self-determination theory to determine the impact of motivation on sponsorship recall and purchase intentions. A total of 201 respondents completed a survey at a major running event. Results indicated sport participants were likely to recall sponsors with a high level of perceived fit. Additionally, participants intended to purchase products from the running shoe company. Participants also had a high level of recall for the main charit...
An examination of motives for engagement in active sports tourism
Proceedings of the 4th International Conference on Innovations in Sports, Tourism and Instructional Science (ICISTIS 2019), 2019
Organizing and hosting sports events and activities has become one of the priorities of many communities since it can create social cohesion and a healthier population. The aim of this research was to detect potential active sports tourists' clusters based on their social-psychological motives. These motives could be important when attracting sports tourists to actively participate in sports activities on a destination. A qualitative approach covered statistical analysis of the data set from the European Social Survey (rounds from 2012 and 2016). This research has given insights into potential active sports tourists, insights which can help in further research on active sports tourism and the motivation of tourists. The results showed that there are three clusters of potential active sports tourists and that those clusters can be used as a framework in showing social-psychological motivation factors for active sports tourists and how they can be applied.
Exploring the motivations for engagement in sport tourism
International Convention & Exposition …, 2008
Sports tourism has become a primary catalyst for tourism activity with a range of researchers noting the growing recognition of the inherent relationship between sport and tourism over the last decade or so. Importantly, sport tourism is a significant and growing global industry with notable economic implications for the specific sport and/or the event as well as there being a variety of flow-on tourism and travel benefits derived by the host destination by its staging. Despite this fact, sport tourism remains an area of economic and social endeavor that has not been well researched. The primary aim of this exploratory study therefore was to identify the underlying motivations for participant in the Australian University Games. Primary data was collected by way of a self-administered questionnaire with the study sample comprising students registered as participants at the Games. In all, over the scheduled two day period of registration, approximately 6,500 participants formally registered for the event. Of this number, just over 1,100 agreed to complete the survey with 1039 returning it to the researchers in a usable form. Study results revealed that the primary reason participants chose to attend the Australian University Games was to socialize and be with their friends. Other motivations for attendance included the desire to compete with other athletics and to have a holiday away from home. The implications of these findings with respect to event planning and event management practices are discussed, as are recommendations for future research.
Journal of Sport & Tourism, 2011
The main aim of this research is to explore the importance of tourism within the motivation of volunteers, focusing on a case study of the 2007 World Artistic Gymnastics Championships in Stuttgart, Germany. Volunteers have mostly been ignored as a subject of research in almost all fields and there is a need for a deeper understanding of the diverse nature of sport event volunteer tourism. The study on 225 volunteers at the Championships investigated a range of 50 motivations framed by Pearce’s (2005) Travel Career Pattern, as well as Snyder’s (1993) Volunteer Function Inventory, Farell et al.’s (1998) volunteer classification and Stebbins’ (1992) work on serious and project-based leisure. Overall, the results indicated volunteer-based motivations that are generally more important than the tourism-based considerations. The age and gender of the volunteers had an influence on more of the volunteer-based motives compared with tourism. A considerable proportion of volunteers perceived themselves to be a tourist, and there was a desire to further take part in tourism activities, in addition to their volunteering duties, while at the event. Destination managers and volunteer event co-ordinators should be aware that the link to tourism may strategically help to increase commitment and experience satisfaction levels among the volunteers, who are less obvious and thus a potential tourism market.
Sport cycling tourists’ setting preferences, appraisals and attachments
Co-authored with Dr. Elizabeth A Halpenny from the U of A. Landscapes and settings are important travel motivators, especially for sport tourism events. Understanding perceptions of sportscapes and travel motivations are essential for sport event organizers and destination managers’ to create sustainable and successful sport tourism events and destinations. This paper reports findings from a survey of active sport tourists’ engaged in Bike Fest, a small-scale competitive cycling tourism event held in Banff National Park, Canada during the shoulder tourism season. Enjoyment of Banff's destination attributes (mountains, nature) ranked second to engagement in competition and physical activity, followed by experiencing excitement and stimulation as reasons for visiting. Views on the destination's appropriateness as a site for racing and leisure travel, attachment to the destination, satisfaction with the destination and race venue, and racers’ preferences of other types of race settings were additional variables documented in this study. This paper expands our understanding of the role destination attributes play in active sport tourists’ travel decisions, and inform efforts to establish a sustainable sport tourism event. It examines event participants’ perspectives on the repurposing of a national park as a race event venue and recommends additional study of the intersection of course attributes, place appeal and attachment, competition, and performance as a valuable research direction which will support event and destination development, and visitor experience enhancement.
understanding sport tourists motives and perceptions
With the focus on Mount Kinabalu as a sport tourism destination, the push and pull theory ) was adopted as framework to examine the travel motivation of sport tourists visiting Sabah, Malaysia. The Leisure Motivation Scale ) and semantic differential instrument by were utilized to measure the push motives and pull factors. Analyses of data include descriptive statistics, t-test and logistic regression. A sample of 195 mountain climbers was selected with the majority comprising of international active sport tourists respondents (71.1%). Statistically, domestic active sport tourists at Mount Kinabalu were more significantly motivated by two out of four push motives namely; competence-mastery and social factors. With respect to the pull factors, analysis of result from the logistic regression shows there were few attributes which has been identified to be perceived differently by the domestic and international tourists. The findings of the study implied that: (1) market segmentations can be made according to the demographic and travel characteristics information as well as by their travel motivations among domestics and internationals sport tourists; (2) theoretical significance and practical marketing implications in addition with the recommendations for local tourism authority, destination managers and marketers are discussed.
Sport Tourists' Involvement With a Destination: A Stage-based Examination
The purpose of this research is to examine sport tourists’ involvement with a destination that hosts a sport event to enable understanding of how a tourist–destination relationship forms. To bolster this understanding, the psychological continuum model (PCM) is applied as a framework to assess sport tourists’ involvement with a destination across four progressive stages. A questionnaire was administered to sport tourists in an international marathon event in the United States (N = 1,029). To allocate these sport tourists into distinct stages that represent an increased psychological connection to the destination, a three-step staging tool using destination involvement (DI) was applied. The findings indicate the progressive development of DI among these sport tourists results in increasingly high place attachment and revisit intentions. The results provide support for DI as an indicator that allows destination marketers to understand sport tourists’ destination attitude as well as predict behavioral intention.
Journal of Leisure Research, 2011
This paper examines the role of recreation motives and motives for charitable giving in the development of participants' attachment to a charity sport event across two different events. Online questionnaires were administered within a pilot study, and then given to participants in the 2007 Lance Armstrong Foundation (LAF) LIVESTRONG Challenge (N=568) and the 2007 3M Half Marathon and Relay (N=689). Regression analysis revealed both recreation-based and charity-based motives contribute to attachment to the events. The findings also demonstrate that the charity-based motives make a stronger contribution for the 2007 LAF LIVESTRONG Challenge, while recreation-based motives make a stronger contribution for the 2007 3M Half Marathon and Relay. Suggestions are made for the creation of participant profiles based upon the motives.