Review, of African-American Travel Narratives from Abroad: Mobility & Cultural Work in the Age of Jim Crow, by Gary Totten (original) (raw)
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Black Travel Tribes: An Exploration of Race and Travel in America
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This chapter examines race and leisure travel in America. It explores the impacts of racial inequality, segregation and discrimination on the travel industry. This work aims to examine how the history of Black Travel has led to the existence of Black Travel Tribes. It will also describe the nature of the tribes, why they exist, and what they hope to accomplish for Black travellers around the world. The chapter will begin chronicling the impacts of slavery and segregation on Black Travel, followed by an exploration of Black Travel Tribes, their shared identities and collective mechanisms, concluding with a discussion on growth opportunities and challenges facing the tourism industry regarding Black Travel Tribes. 1 Understanding the Past Black i people in the United States have been plagued with racial inequalities, segregation and discrimination for centuries (Foster, 1999). Unfortunately, the travel and tourism industry has not been immune to these inequities. On a global scale, the tourism industry has traditionally been White washed, paying little attention to the authentic experiences of racial and ethnic minorities, creating an invisibility of Black people in the travel sphere (Buzinde, Santos & Smith, 2006). In the marketing realm, travel and tourism has traditionally portrayed leisure vacations with all White faces (Burton & Klemm, 2011; Davis, 2018; Martin, 2004). In fact, more specifically, Martin (2004) highlighted that leisure activities in outdoor spaces were portrayed through magazine advertisements as a predominantly White space. As an attempt to create a racial bridge, the industry produced separate advertisements that highlight Black faces, perpetuating the old American Jim Crow ii segregation laws-"separate but (un) equal" (Alderman, 2013). There is also evidence that Black communities have even been marginalized at heritage tourism sites in the United States, sites that are meant to highlight the brutalities of slavery (Alderman & Modlin, 2013; Benjamin, Kline, Alderman & Hoggard, 2016). Unfortunately, a recent study on marketing and racism done by Davis (2018) revealed that not much has changed. Research on Black travel has been conducted sparingly by a relatively small group of researchers over the last few decades (
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