A relational framework for analyzing ventures in cognitive environments: Illustrations from the TNK-BP experience (original) (raw)

2010

Abstract

This article looks at multinational investments in Central and Eastern Europe from a relational matrix perspective. The matrix posits a set of business relationships as outcomes of environment, regulatory or cognitive, and cluster valence combinations of power, urgency, and legitimacy. BP's pursuit of petroleum reserves leading to the venture with Russia's TNK is offered as a case study pointing to

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