Customer Service Competition in Business to Business and Industrial Markets: Myths and Realities (original) (raw)

Journal of Business & Industrial Marketing, 1987

Larissa Kyj

Myroslaw Kyj

Abstract

In business to business marketing, customer service offers firms the opportunity to differentiate themselves from competitors and thereby estab-lish a competitive edge. However, competing on the basis of customer service presents its own problems in the area of effectively ...

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