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Reply to criticisms of marketing, the consumer society and hedonism
European Journal of Marketing, 2007
Purpose-The purpose of this paper is to reply to Andrew V. Abela's "Marketing and consumption: a response to O'Shaughnessy and O'Shaughnessy": European Journal of Marketing. The article challenges a number of alleged claims in their paper "Marketing, the consumer society and hedonism", and the authors' response seeks to present a systematic and, hopefully, intellectually coherent answer to Abela's critique. Design/methodology/approach-The paper proceeds via discussion, argument and conceptual analysis. The three key areas of critique, which focus on the notion that these authors are somehow desensitized to the ethical significance of materialism and marketing's role in its causation, are examined in succession. Findings-There can be no finality in this discussion, only further debate; nevertheless we believe we substantiate our claim that marketing alone does not "cause" materialism but that it is an inalienable fact of human nature. The first claim attributed to us was that the harms of materialism had not been demonstrated empirically. This misrepresents what we said and nowhere in the paper did we make such a claim. The second alleged claim is that we said it is unlikely that marketing causes materialism. Much here depends on how Abela is interpreting cause, since we do not deny marketing contributes by facilitating materialism but reject the idea that it is a necessary or sufficient condition for materialism. The third claim is that we see no alternatives to the current system that are consistent with human freedom. This paper acknowledges this charge, but questions whether strong consumer materialism is a major problem and maintains in any case that the alternative suggested by Abela is neither feasible nor viable. Research implications/limitations-This stands as part of the larger fields of marketing ethics, macromarketing and, more broadly, the "politics of consumption" (which would include such areas as globalisation); the merit/demerit of marketing as a transformative social force, and whether it is materialising peoples and cultures, is high on any future marketing research agenda. This article contributes to that debate. Practical implications-If the ills of society are successfully attributed to the agency of marketing-and "materialism" is a convenient shorthand for these ills-then we invite legislative and other forms of retribution. It is important therefore that alternative perspectives get a hearing. Originality/value-This topic is ultimately about the ethical status-and by extension social value-of marketing itself. By rigorous conceptual analysis and theoretic and literary support, these authors create a credible, though by no means uncritical, alibi for marketing.
E Journal English Language and Literature, 2013
Tujuan penelitian ini adalah (1) menganalisa sejauh mana ketiga puisi ini merefleksikan dampak dari consumerisme, (2) menunjukkan kontribusi elemen puisi (speker, tone, metafora) dalam mengungkap dampak consumerisme dala puisi ini. Data penelitian ini adalah teks tertulis yang dikutip dari ketiga puisi tersebut. Kutipan teks tersebut kemudian diinterpretasi dan dianalisa berdasarkan teori budaya consumer yang dikemukakan oleh Wilkie dan teori prilaku dari budaya consumer yang dirumuskan oleh Scihffman dan Kanuk. Hasil analisa menunjukkan bahwa budaya consumerisme tersebut memberikan dampak terhadap kehidupan manusia. Dampak tersebut yaitu mengubah pola pikir manusia dan mengubah gaya hidup manusia.
Consumerism as a Mechanism of Social Control: an Outline of Social Harm
Justice, Power and Resistance , 2019
This article examines social harm that occurs as a result of the opiatisation of society through consumerism. The concept of social harm is introduced, as is the phenomenon of consumerism, followed by a description of how consumerism acts as a mechanism of social control. Pemberton's (2016) classification of social harm (physical/mental health harms, autonomy harms and relational harms) is used as a theoretical framework for the analysis of social harm that occurs due to the fact that consumerism acts as a mechanism of social control (Scheerer and Hess, 1997). An analysis of social harm indicates that consumerism is a source of social harm as classified by Pemberton (2016): a victim of social harm is an individual who, subjected to the forces of informal social control in the form of consumerism, experiences deteriorated health, anxiety, depression, feelings of loneliness, apathy or even turns to criminal activity.
International Journal of Marketing Studies, 2016
The main purpose of the article is to provide the literature of anti-consumerism with a model, as well as a fresh definition of anti-consumption, based on the research findings. The study utilizes the grounded theory methodology developed by Glaser & Strauss (1967) and the causative, teleological, and behavioral nature of anti-consumerism are presented with the qualitative model. The findings show that there are no noticeable differences among Turkish anti-consumerists in terms of philosophy, values, and ideology. However, it was observed that individuals display different amounts of anti-consumerist behavior in varying degrees of intensity. When the reasons for anti-consumption are examined, it has been found that these reasons can be divided into three kinds—personal, social, and societal. Another finding is that the anti-consumerist transformation conforms to the development tasks described by Havighurst (1972). Young individuals trying to fit in with the dynamics of the social group also try to find their own unique identities with teachings and awareness on macro and micro scales, eventually turning into anti-consumerists.
Towards a sociology of consumerism
Despite concern over the environmental impacts of consumerism, there is a little theoretical coherence into the topic. We present a review of theoretical work from the social sciences to move towards a sociology of consumerism. Few sociological theories address sustainability so we draw from a broad array of literature from Baudrillard [Baudrillard, J. (1998) The Consumer Society: Myths and Structures. London, UK: Sage] to Veblen (1994) [Veblen, T. (1994) The Theory of the Leisure Class. New York, NY: Dover Publications.
New Faces and New Masks of Today's Consumer
Journal of Consumer Culture, 2008
In 1995, we proposed that consumption and contemporary consumerism could not be studied or understood separately from the world of work and production. We proposed that contemporary consumerism was built on the back of what we referred to as `the Fordist Deal'. This deal, pioneered by Henry Ford for his employees, was the promise of ever increasing standards of living in exchange for a quiescent labour force accepting alienating work. Since that deal was struck, consumerism came to signify a general pre-occupation with consumption standards and choice as well as a willingness to read meanings in material commodities and to equate happiness and success with material possessions. In this sense, Ford may be seen as the father both of mass production and mass consumption. Since the Fordist high noon of consumerism in the West, mass consumption is widely seen as having fragmented into a proliferation of highly individualized niche products. For its part, a considerable part of mass p...
2018
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Proceedings of the First International Conference on Economics, Business and Social Humanities, ICONEBS 2020, November 4-5, 2020, Madiun, Indonesia
This study aims to look at the culture of consumption in a postmodern society today, especially from a sharia (Islamic) perspective. Advances and developments in technology are also the focus of study in this study, this is because researchers also want to see the influence of technological progress and developments on the culture of consumption in postmodern societies. This study uses an interpretive research paradigm in which the study of transcendental phenomenology is the analytical tool. The subjects of this research are "accounting people", namely people who have been or are currently taking accounting studies, where they have received material related to accounting and finance. The results of this study indicate that technological developments greatly influence the culture of public consumption. Technology can have a very strong influence when combined with marketing techniques related to consumer finances which ultimately marginalize the rationality of most consumers even though they are aware of the marketing techniques used by startups that provide buying and selling services online. The results of this study also show that some consumers shop to fulfill their desires rather than their needs which are certainly not in accordance with Islamic teachings.
Marketing, the consumer society and hedonism
European Journal of Marketing, 2002
Marketing is commonly assumed to be responsible for the consumer society with its hedonistic lifestyle and for undermining other cultures by its materialistic stance. This, for many critics, is the dark side of consumer marketing, undermining its ethical standing. This paper considers the connection between marketing, the consumer society, globalization and the hedonistic lifestyle, and whether marketing is guilty as charged. After all, anything that affects the image of marketing as a profession is important, as this influences both recruitment and social acceptance.