Number: ABSTRACT - 007-0079 Title: "The Impact of Virtuality on Supply Chain strategies (original) (raw)

The transparency provided by information technologies (IT) allows companies to reposition themselves in the chain and collaborate dynamically with other companies with the purpose of optimizing their position in the business. Thus, this article explores through two cases studies the phenomenon of inter-firm collaboration and aims to analyze the supply chain strategies that have been adopted by the players in the network based on the IT. The case studies has focused on a neutral third party that is the portal site and coordinates the network and aligns the incentives for all players belonging to the network enabling information starts to flow more quickly along the supply chain. The results obtained in this research can contribute to understanding of the concepts and principles of the role of the neutral third party in a value network and formulate the role of the neutral third party that coordinates the network.