Media Poll-itics in Canadian Elections: A Report on Accelerated Public Opinion (original) (raw)
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La Loi electorate du Canada, adoptee en 2000, regit la fa$on dont les madias doivent divulguer les donn&s techniques concernant les methodes utilises pour realiser des sondages en p^riode electorale. Mais la couverture mediatique des sondages faits hors des periodes electorales, qui n'est pas soumise a ces regies, ne fait l'objet que d'une autoregulation. Dans cet article, nous analysons la couverture faite par trois journaux {La Presse, le Globe and Mail et le Calgary Herald) de ces deux types de sondages. Nos resultats montrent que la fa$on dont les medias divulguent les donn^es techniques relatives aux sondages est loin de correspondre aux normes reconnues dans Tindustrie. Toutefois, ces informations sont au moins aussi completes dans le cas des sondages non electoraux que dans celui des sondages electoraux. Par ailleurs, on observe que, dans les articles de fond qui traitent de sondages realises pour les journaux qui les publient, on retrouve significativement plus de donnees techniques que dans les courts articles ou il est simplement fait mention de sondages non realises pour le compte des journaux qui les publient. Nous concluons done que les normes et les regies qui s'appliquent b la divulgation des methodes utilisees dans les sondages influencent peu la fagon habituelle dont les medias traitent des sondages.
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