Public Service Broadcasting for Sustainable Development A case study of Doordarshan Kendra Ranchi (original) (raw)
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Media Watch , 2017
From a single channel in 1990, to more than 800 channels today, Indian television has come a long way. The public service broadcaster, Doordarshan, hasn’t been able to live up to expectations that the Public Service Broadcasting model elsewhere has generated. In this context, it is significant to analyse the policy framework within which Doordarshan operates. Researches in the field of Indian broadcasting and policy have mostly looked at the absence of a clear regulatory framework for the industry. However, the impact of existing policies on public service broadcasting and the need for fresh perspective remains unexplored. This research paper examines the impact of existing policies mostly notably the Prasar Bharati Act, 1990 and other policy decisions on Doordarshan. It reveals that the public broadcaster in India hasn't been empowered with adequate autonomy and is crippled financially to make any impact. The paper offers a roadmap for reform for the beleaguered public service broadcaster.
Development of Effective Broadcasting Model for Rural Programmes of ALL INDIA RADIO
Electronic media especially Radio still plays a crucial role in developing countries like India in informing, educating& entertaining society members. It forms and reflects public opinion. It also reproduce the self-image of society. In rural areas it plays a major role in social learning process and has influence on how society members acquire new ideas, change their attitude, skill & orientation of the society. (Defluer & Ball- Rokeach, 1988). McLuhan Marshall and Fluer Quentin (1964) is of the opinion that radio has been found responsible for structuring people's daily lives and routines. Radio has been playing an important role in dissemination & diffusion of agricultural innovations as sharply found out by a study conducted by Devesh Kishore (1967). The same research findings have been supported by study conducted by Rajesh Agrawal (2013). Programmes for rural peoples. They are not being listen by them. Bernard Lamijeet Ahmed Silem (1997) define radio as "exchange of communication in which emission (sound, music, words) are oriented directly to be received by listeners". It facilitates in exchanging subject matter related information between the sender & receiver. A research study entitled "Impact of Radio of Delhi Station in Rural Development in last five years" was undertaken. The study involved the whole interaction process in rural development between Media & Society. So, in this study, an effective BROADCAST MODEL have been developed based on research data which will be useful to broadcasters.
Title of the submission : Public Service Broadcasting in India
He has also worked for several international organisations like World Bank, FAO, UNDP and in several projects concerning to educational communication and human resource development. He has been a member of the UGC National Research and Higher Education Panel. He has been also Member of Board Studies in Mass Communication and Journalism of a large number of universities. As many as 12 students received Ph.D. under his supervision from various Indian Universities. He has written number of articles, research paper and published 12 books in the area of journalism and mass communication. He has been Visiting Professor in USA
Kisan Vani : An Innovative Approach by All India Radio
Narrowcasting has turned communication into interactive dialogue. Convergence is the window of opportunity for traditional media to align itself with technologies of the 21st century. The digitization of media and information technology and the ensuing transformation of communication media are major contributors to convergence of emerging technologies. In India, more than 70% of the population depends on agriculture living in rural areas. The spread of information on agriculture through broadcast media is evolving beyond transmitting messages. It is becoming more open, more participatory and more demand-driven, involving interactivity, negotiation and two-way information exchange. There is emphasis now on the acquisition of information specific to their particular livelihood needs. On the other hand, social scientists observed that access to requisite information is rightly proportionate with the rate of integrated development, like rural development. This study examines broadcasting as both a concept and a process. It also seeks to examine the current state of growth of narrowcasting through Public broadcaster. So far, narrowcasting media is catering to the needs of both rural and urban population. The study is narrowed-down to how narrowcasting is helping the farming community. The research is based on observation, and archival documents.
Development of Public Service Broadcasting in India: Roles, Challenges and Possibilities
Public Service Broadcasting as an ethical standard has for long been considered the ideal in Broadcasting. And with the present proliferation of technology in the field of mass communication, a renewed look at PSB is sought for. This article traces the development, roles, challenges and possibilities of PSB in India in the form of establishment of Prasar Bharti, its role in social and cultural development, challenges from autonomy and commercialization and the possibility of outreach respectively. Also included is a look at various policy recommendations made on behalf of the Indian Government as they have formed the base for the development of Prasar Bharti, which is the sole broadcaster with elements of PSB.
An introduction to Community Radio broadcasting in Odisha as a tool of Mass media
participation of different community at the grass root will truly help to expedite the in the process of nation building. As we’ve seen the mainstream media has earmarked its position in democracy by involving more and more people in process of developing content, its presentation, decision making, broadcasting and picking up of issues. CR stations stand as extraordinary and invisible medium to give voice to the voiceless and provide opportunities to the community to speak about issues concerning their lives, the CR has a potential to bring significant positive change in social fabric of the local community. This has been experienced in the last couple of years.