Modeling Hedonic Portfolio Products: A Joint Segmentation Analysis of Music Compact Disc Sales (original) (raw)

Journal of Marketing Research, 2001

Peter Fader

Wendy Moe

Abstract

... School. WENDY W. MOE and PETER S. FADER* ... GRPs). Figure 1 presents the data for a fairly typical album in our data set (Soup, by Blind Melon), shows the weekly sales for the album, and illustrates the role of the covariates. ...

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