The Gendered Face of Latinidad (original) (raw)

This chapter explores the concept of Latinidad as it is shaped by popular media within a global context, focusing on how gender and cultural hybridity are represented through mobile cultural sites such as girl culture, television, and celebrity figures. It argues that the visibility of Latina women and the commodification of their ethnic identity reflect current market dynamics, shifting the discourse on race and ethnicity in the U.S. The analysis also highlights transnational influences and the complexities surrounding representations of Latina/os, using figures like Frida Kahlo and Celia Cruz to illustrate how individual narratives defy simplistic categorizations and reflect broader issues of cultural identity.