New Product Introduction in Turkish Firms; Insigths Across Sectors (original) (raw)
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Introduction of new products – Insights from Turkish companies
Structured Abstract Purpose – This paper contributes to our understanding of new product introduction in companies. More precisely the purpose of this study is to highlight a combination of external and internal variables that predicts whether Turkish companies (i.e. family and non-family companies) will introduce new products. The study highlights the importance of location, competition in the sector (external factors), educational level, new approaches to problem solutions and management´s commitment to support new product development both financially and emotionally (internal factors) in order to meet the aim of new product introduction. Design/methodology/approach – Taking the purpose of our study, our research was based on a quantitative research strategy. We collected data from 692 Turkish companies from Turkey and used binary logistic regression analysis to predict the introduction of new products using different predictors. Originality/value – This study provides fresh insights into external and internal factors that influence whether or not new products are introduced. The findings were obtained from Turkish companies, thus we expand our understanding of the topic in different parts of the world and at different levels of economic development respectively. Practical implications – Based on the study’s findings we propose a number of measures to better manage the process of new product introduction. These measures may be useful for companies operating in other industries and countries as well.
Journal of Business & Industrial Marketing, 2020
This paper offers a theoretical and empirical understanding of how social ties affect innovation behaviour and new product performance in Turkey, which is an emerging economy where high levels of economic and political uncertainties exist. We examine whether innovation behavior binds the political and business ties of the firm to new product performance. We also examine if these effects are contingent on variations in the institutional environment and market environment. Design/methodology/approach Structural equation modeling and mediation analyses was used on a sample of 344 small and medium size enterprises in Turkey. Findings Business ties are positively related to exploratory innovation behavior and political ties hamper such behavior. We also show that government support hinders firms' disruptive innovation while encouraging incremental innovation behavior. We further demonstrate that the positive and indirect relation of business ties to new product performance through exploratory and exploitative innovation is largely insensitive to changes in market and institutional environments. Political ties are negatively (positively) and indirectly related to new product performance through exploratory (exploitative) innovation. Practical implications Managers should choose the form of their personal interactions (political and/or business) based on the type of innovation that is being pursued. Additionally, managers should consider both the institutional environment and the market environment as important contingencies in their decision of whether to invest resources in developing social ties to build innovation behavior. Originality/value We offer a deeper perspective of how social ties in emerging economies affect new product performance by considering exploratory and exploitative innovation behavior as mediating mechanisms. These mediating effects are conditional on institutional and market environments.
RePEc: Research Papers in Economics, 2004
While much research has been directed at the variables critical to successful R&D of new and high-technology products, much less work has been directed at those factors crucial to the success of these products when the firm first attempts to enter the international marketplace. This study surveys Finnish high-technology firms and variables related to the properties of the company and their association with successful versus unsuccessful attempts to enter the international marketplace. Relationship between firm characteristics-type of industry, size of the company, background of key personnel, export intensity and experience in product launches-and success/failure in the product launches are investigated. The generalizability of these Finnish findings of this research to other economies is discussed.
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