Theories: Mediatization and Media Ecology (original) (raw)

This chapter reviews points of common ground between the emergent theories of mediatization and theories of media ecology/medium theory associated with Marshall McLuhan, Neil Postman, and others. The chapter reviews the problem of technological determinism as it emerges in these theories, arguing that Raymond Williams' critique of McLuhan created certain blind spots in cultural studies that may be corrected as mediatization theories explore media history scholarship and embrace Actor-Network-Theory.