Frame, A. (2012). Cultures, Identities and Meanings in Intercultural Encounters: a Semiopragmatics Approach to Cross-Cultural Team-Building. In V. Carayol & A. Frame (Eds.), Communication and PR from a Cross-Cultural Standpoint. Practical and Methodological Issues (pp. 31–42). Brussels: Peter Lang. (original) (raw)

This paper discusses the limitations of conventional intercultural communication studies that primarily focus on national differences. It argues for a broader understanding of culture that includes various identities and influences beyond the national level, particularly in cross-cultural team-building. By adopting a semiopragmatics approach, the paper aims to provide a conceptual framework for analyzing the complexity of cultural interactions and the interplay of multiple cultural identities in communication.