LETTERS I pptx (original) (raw)

Cover Letter Lecture Evaluation 2023

A brief cover-letter in response to class evaluation of Feb 2022.-(LING 339) Course Alignment discussion (with Prof. Mike Fender)-CANVAS Update (2) Profile & Narrative Classes Taught during the evaluation period of 2023: (i) Ling 339 Spring 2022 (online) (ii) Ling 339 Fall 2022 (iii) Ling 100 (Honors) Spr. 2023.

Ooi, K. B., & Ting, S. H. (2012, June 7-8). Persuasiveness and conventions of job application letters: Troubleshooting for better outcomes. Paper presented at 21st MELTA International Conference, Riverside Majestic Hotel, Kuching.

Many careers begin with a job application letter. The skill of writing persuasive job application letters and the concomitant skill of performing well in interviews is an essential component of many business communication courses in institutions of higher education. The features of what are considered effective job application letters are rather consistent. However, getting students to produce these winning features is not as easy. The study examined the persuasiveness and conventions of job application letters written by college students in order to identify areas of weaknesses which need pedagogical attention. In this study, 59 job application letters written by commerce and technical college students in a professional communication course were analysed. The results showed that while the students generally complied with conventions on the format of the letter, the content of the letter was not persuasive. The letters do not lack routine information such as the source of the advertisement, qualifications and requests for interview but they do not have the edge to convince readers that they are the right persons for the much-coveted jobs. Making a connection between their qualifications and personal attributes to the requirements of the job and the company seemed to be a chasm that is difficult to cross and the findings suggest that this is where the effort in teaching effective job application letters should be concentrated.

Curriculum Vitae Profile summary

I am an experienced lecturer, an active researcher, consultant and mentor, public speaker, and scientific discipline founder and world thought leader-Islamic Marketing and Branding.

CV 2016 - November.pdf

Accomplished academic experienced in journalism, mass and digital communications, peace research intercultural communications, public relations and marketing communications with hands on experience in qualitative, quantitative, and ethnographic methods and English for second language learners. As editorial consultant, advisor on Buddhist terminology specialises in Asian heritage, Buddhist philosophy, peace facilitation, and international relations, project and event management. Advocate of the legal educational rights of 'the special child' in Sri Lanka.