Pulp and paper fiction: On the discursive legitimation of global industrial restructuring (original) (raw)
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Organization Studies , 2016
In this study, we explicitly engage with the historical dimension of discursive legitimation to understand how a sense of legitimacy is maintained for a controversial actor over a long period of time. Analyzing articles in The Economist that address opposition against multinational corporations during the current wave of globalization, we identify and situate the different multinational corporation-related controversies and discursive legitimation strategies in their specific historical context. Our historical interpretation suggests three phases, each representing the discursive creation of particular actor images that either legitimize multinational corporations or de-legitimize its opponents. From our findings, we propose that, over time, the nature of discursive legitimation changes and introduce ‘discursive antagonism’ and ‘discursive co-optation’ as two different forms of legitimation. We further reflect on our present understanding of multinational corporations, reinterpreting their current political role as a historical product of the legitimacy process over time.
Discourse & Society, 2012
Although increasing research attention has been given to the discourse of legitimacy in assisting mergers and acquisitions in Scandinavian countries, scarce research has been done on this topic in different geopolitical contexts. This study therefore aims to investigate the discursive struggle of delegitimizing a Chinese state-owned company investment in the Australian mining sector. We used a historical critical approach to further develop the theoretical and empirical capacity for analysing legitimacy discourses. Specifically, we have extended the research on the discourse of legitimacy research in three aspects. First, we have identified political-ideological discourse as a prominent discourse in addition to the commonly acknowledged rationalistic and nationalistic discourse. Second, we have found that the use of legitimation strategies is purposive and deliberate. Moralization strategy, in particular, was extensively used in a range of discourses (rationalistic, nationalistic and political-ideological) to delegitimize the proposed merger as not being aligned with the national interest. As a result, the legitimacy discourse failed and the deal collapsed.