Tourist satisfaction and destination loyalty intention: a structural and categorical analysis (original) (raw)
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Indian Journal of Science and Technology, 2016
Objectives: The paper attempts to develop a post-visit model that focuses on evaluation of consumer's internal and external satisfactions factors and their influence on destination loyalty in terms of revisit and recommendation. Methods/ Statistical Analysis: The study proposes to understand the relationship between the constructs of satisfaction and loyalty in the post-visit stages of a leisure holiday using the concepts of intrinsic and extrinsic factors of travel. The methods used are Exploratory Factor Analysis and Structural Equation Modeling technique. The demographic factors of age and education are inserted as control variables to identify whether there is a direct or inverse correlation between age, education and the dependent variable of loyalty. Findings: A tourist will revisit and recommend a destination only if satisfied with the experience. The results of the post visit model signify that internal satisfaction has a positive impact on destination loyalty whereas external satisfaction is not a significant factor in building destination loyalty. The findings highlight that internal satisfaction factors influence external satisfaction factors and this also, emphasizes the importance of internal satisfiers. Due to severe competition between destinations offering alike attributes, it is of utmost importance for service providers to identify needs and desires of consumers to offer those services that create a delightful experience. Conclusion/Improvements: The findings can help tourism service providers to increase marketing efficiencies by developing strategically appealing improvements in service features that increase destination attractiveness to different tourist groups creating loyal customers.
Tourists' satisfaction and its interaction with loyalty towards a destination
In tourism marketing, and customer behavior part of this discipline, there are still unascertained concepts which are needed to be searched out, such as customer loyalty, satisfaction, post-purchase behavior and their interactions. The aim of this study is to discuss the relationship between customer satisfaction and loyalty considering the tourists' behaviors towards a tourism destination, in the example of Antalya area in Turkey.
Determining the Relationship of Tourist Satisfaction and Loyalty
– Tourist satisfaction is important to ensure the future of a tourist destination. Satisfied tourist would revisit and recommend to others which ensure a chain of event that allows the tourist destination to be visited for years to come. Therefore, to establish tourists' loyalty towards the destination, their satisfaction has to be fulfilled. In this paper, the relationship of tourist satisfaction and loyalty in Tunku Abdul Rahman Park is determined. Exploratory factor analysis was conducted prior to the multiple regression analysis using 8 destination image, 7 attribute satisfaction and 3 loyalty variables. Exploratory factor analysis results showed three dimensions of satisfaction and one loyalty dimension. Multiple regression analysis was used to show and prove the otherwise hypothesized relationship of the variables mentioned. The hypothesis, 'there is a positive relationship between tourist satisfaction and loyalty' was tested through this analysis. The study results showed there is a partially accepted relationship between tourist satisfaction and loyalty.
Tourism Management, 2005
This study offers an integrated approach to understanding tourist motivation and attempts to extend the theoretical and empirical evidence on the causal relationships among the push and pull motivations, satisfaction, and destination loyalty. The research model investigates the relevant relationships among the constructs by using a structural equation modeling approach. Consequently, destination managers should establish a higher tourist satisfaction level to create positive post-purchase tourist behavior, in order to improve and sustain destination competitiveness.
The Impact of Motivations, Perceptions and Satisfaction on Tourists' Loyalty
International Journal of Hospitality & Tourism Systems, 2016
Over the last fifty years tourism has grown to be one of the major industries in the world, playing an important role in the economies of many countries. Recent tourism marketing researches focus mainly on competitiveness, attractiveness, tourist loyalty to a destination, tourist satisfaction and perceived service quality, and destination image. In this study, tourist behaviour can be regarded as an aggregate construct, comprising pre-visit determinants for destination choice (e.g., motivation); on-site experience (e.g., perception); post-visit evaluation (e.g., satisfaction); and future behavioural intentions (destination loyalty). Combined, these factors help to understand comprehensive destination visitor behaviour. Identifying motivations of visitors and increasing the service quality of destinations are viable ways for destinations to remain competitive. In order to secure or expand Egypt tourism market share, tourism marketers in Egypt should pay close attention to travelers' behaviour and their perceptions of Egypt as a tourism destination. This study aims to: Understand and examine the theoretical and empirical evidence on the causal relationships among tourist motivations, tourist perceptions and tourist satisfaction and destination loyalty and examine tourists' motivations and perceptions of Egypt as a tourism destination to gain a better understanding of tourists' behavior finally, examine the relationship between satisfaction and loyalty. To achieve these aims a self field questionnaire was used to collect information. Path analysis used to study the relationships among variables. 400 tourists were investigated as a sample and the collected Questionnaires are 232 ones which represent a response rate of 58%. The important findings indicated that tourists' motivations and perceptions had an effective influence on satisfaction as well as willingness to return, both motivations and perceptions are significantly affecting satisfaction and also motivations, perceptions and satisfaction are significantly affecting loyalty.
Structural Equation Model: Influence on Tourist Satisfaction with Destination Atributes
Tourism and hospitality management, 2017
Purpose-To present a model that expresses the relationships observed between a set of independent variables that condition overall satisfaction with a tourist destination, allowing to discover the potential for improvement of this indicator. Methodology-An instrument is designed to measure the satisfaction of tourists with a destination, starting from a list of attributes used in the literature that are submitted to the research of experts. A reliability analysis of the results and an evaluation of construct validity were performed. Through a confirmatory factor analysis, the factorial structure of the set of observed variables was identified. Finally, a structural equations model was created to understand the interrelationship between the variables considered in the study and their incidence in general satisfaction with the destination. Findings-The application of the instrument designed to the calculated sample allowed to identify the latent variables existing in the practical construct studied, identifying through the factorial analysis four aspects associated to the satisfaction of tourists with the destination: access, lodging, facilities and attractions. The construction of the structural equations model corroborated the previous results and evidenced the level of incidence of each factor studied in the overall satisfaction as well as the incidence of each attribute in the factor that integrates. Originality-It is achieved define a structural equations model that represents and explains the relationship between the variables considered in the quality management of a destination and the degree to which they relate to each other and influence the level of satisfaction experienced by tourists.
A Critical Analysis of Tourist Satisfaction and Destination Loyalty
Revisit intention and positive word of mouth recommendation have been regarded as indicators of destination loyalty. This study considers antecedents of loyalty based on literature review and examines the significance of image, as one of the basic elements in tourist destination. The objective of this study was to assess destination loyalty by examining the influence of satisfaction and image factors on international tourists who had visited Penang. Research findings indicated that there was a strong relationship between satisfaction, image and destination loyalty. In this study, it was found that ‘friendliness of people’ was significant for foreigners while ‘cleanliness of environment’ was not significant. It was also found that foreigners who were satisfied with image factor were willing to recommend Penang to others.
Jurnal Teknologi, 2013
Psychographics has been proposed as a valuable topic in the marketing literature. Also, it can be represented as latent variables which are related to the behaviors not only in the product or service discussions but also in the tourism activities. Besides, the tourism as the globally business can be understood in terms of the tourists' reflections in the different ways. Hence, the survey of original intentions of tourists is very precious subjects by regarding the causal relationship for exploring phenomena from their behavioral intentions. As psychographic constructs, which can impact in the different glances of the affect and cognitive systems, create new consumption patterns for purchasing and repurchasing tourism packages. Therefore, loyalty is significantly considered as a valuable construct for stakeholders and academic researchers. Consequently, the aim of this study is to find out loyalty from psychographic facet. To date, there is a bridge gap through the intervening psychographic constructs like lifestyle, personality, and travel satisfaction to achieve loyalty. Additionally, the current study suggested an integrated model through the contemplated constructs by employing Structural Equation Modeling (SEM) technique to ascertain an appropriate model by Goodness-Of-Fit (GOF) indices.
Journal of International Conference Proceedings
This study aims to determine the effect of the quality of tourist attractions and promotions on tourist decisions and loyalty as a result of the decline in the number of tourists. The respondents of this study were 100 tourists who visited Ijen Crater in July 2019 both foreign tourists and local tourists. The data analysis technique used structural equation modeling (SEM) Warp PLS 5.0. The results showed that there was a positive and significant influence of tourist attraction on the decision to visit. There is a positive and significant effect of tourism promotion on visiting decisions. There is a positive and significant influence of tourist attraction on tourist loyalty. There is a positive and significant effect of tourism promotion on tourist loyalty. There is a positive and significant influence on the decision to visit on tourist loyalty. Path analysis test results show that there is a positive and significant indirect effect between tourist attraction and tourist loyalty through visiting decisions. And there is a positive and significant indirect effect of tourism promotion on visiting loyalty through visiting decisions.