QUANTITATIVE COVERAGE OF HEALTH AND NUTRITION NEWS - A LONGITUDINAL STUDY OF INDIAN PRIME PRINT MEDIA (original) (raw)
This longitudinal study analyzed two popular daily newspapers of India namely, The Hindu (English) and Eenadu (Telugu) in terms of coverage of health and nutrition-related messages at two distant time-points viz., February, 2010 and October, 2015. This study measured number of articles and space occupied (in column centimeters) by (i) health news, (ii) health visuals, (iii) nutrition news, and (iv) nutrition visuals. During the first time-point, the percentage of space occupied by health news and visuals in both the studied newspapers was 2.30, but nutrition news and visuals have not even got one percent (0.99) space in these newspapers. At the second time-point, space for health news and visuals dropped to 2.26%, but an increase of space (1.11%) observed for nutrition news and visuals. It is significantly observed that, coverage of health and nutrition-related information has significantly increased in Telugu language daily, whereas it has declined in English language newspaper. Another observation of this cohort study is that, regularity in coverage of health and nutrition-related messages has improved from the year 2010 to 2015. This study suggests health practitioners to provide concise press releases to newspapers about their activities and recommends educational intervention for editors. Keywords: Newspapers; Health & Nutrition news; Quantitative coverage; Longitudinal analysis; Indian media
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