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Consumers Perception and Preference Towards Smartphone
2018
Smartphone usage has proliferated in recent years. Nowadays people seem to become dependent towards Smartphone due to its convenience, great camera features, easy applications installations, and more importantly, it can do most of the computer functions on the go. In this technology and competitive era, this study aims to explore the key factors which motivate consumers to purchase and use Smart Phones. Further, the reason behind usage of smart phone is found and to identify the customer attitude towards smart phone and finally to know the customer’s satisfaction level towards smart phones. This study is more essential for Smartphone companies as their sales and profit will be depend upon on customer perception. Overall this study will facilitate the improvement of Smartphone industry in the view of customer perception and their attitude.
Technology Adoption with respect to various Brands of Smart Phones
International Journal of Innovative Technology and Exploring Engineering, 2019
The new technology has led the development of the economic growth of the nation. The creators of the new technology keep in mind the need of the people and comes out with most reliable and feasible technology which is mostly diffused and used by the new technology adopters. The technology developed are innovative and user-friendly in the smart phone industry. Every aspect that is considered to build and develop a smart phone are through the research and development. This study focuses on the audience who adopt to use the new technology with respect to the smartphones. There are few studies to show the technology adoption life cycle and its types of adopters. Various smartphone brands keep updating the technology to give its users the best features, the technology adopters also keep up with the updated technology to adopt to the new developments. The smartphones not only develop the hardware but also keep updating their software as well. This study also concentrates and brings out th...
CONSUMERS’ REACTION TOWARDS SMART PHONES: A STUDY OF STUDENTS OF UNIVERSITY OF LUCKNOW, INDIA
Background & Objectives: Smart Phones have become very popular among youths, especially students and young professionals these days. A Smartphone is not just a mobile phone, it is more than a mobile phone. Except calling and messaging one can do many other functions like internet connectivity, instant messaging on yahoo, Skype, Facebook and other social media sites, video calling, audio calling media player etc. The present study tries to explore key motivating factors which affect consumer purchase behaviour towards smart phones. The study tries to find out the motives and reasons behind using Smart Phones by the consumers. It has also been attempted to find out if there is any significant difference between male and females respondents regarding the most important criteria while purchasing Smartphone. Methods: A sample of 70 respondents was selected from among the students of University of Lucknow and they were provided a questionnaire having 15 statements along with the demographic information. They had to rate their opinion on 7-ponit Likert scale ranging from 1= strongly disagree to 7= strongly agree with 4= neutral. Results: Factors Analysis extracted four major factors – Product Features, Prestige, Usage and Social Influence which are responsible for shaping consumer behaviour towards Smart Phones. Significant difference was found between the responses of male and females for product features and social influence factor only. Conclusions: Product features like price, quality, reliability, after sales service and latest features play a crucial role while purchasing Smartphone. The purchase decision is highly influenced by social groups- family friends & colleges. Having Smartphone is considered as a prestige factor now a days and consumers usually purchase Smartphone for connecting on social media sites and for playing games. Keywords: Smartphone, consumer behaviour, factor analysis
Analyzing the purchase intentions of Smartphone: A Descriptive Study
2019
Previous studies revealed that the behavior of the customer while purchasing a smartphone is influenced by various factors. These factors may be the features of the phone or external factors arising out of the offers from retail stores. The present study aspires to investigateif there is any significant relation between the perceptions of educated customers taking into consideration the factors (Price, Advertisements, offers in retail stores, Add-on accessories given and After Sales Service) which largelyinfluence the consumer's choice while purchase of Smartphone. A structured questionnaire, on a 5-Point likert Scale, developed from previous studies was employed for acquiring data. A sample of 381 respondents was selected for the survey, using nonprobability sampling technique. The Sample is a mix of students and professionals from Rural and Urban locality of Andhra Pradesh and Telangana
Motivations behind the Purchasing Decision of a Smart Phone
In this 21 st century, mobile phone manufacturers have experienced a tremendous change in customer choice preferences and purchasing behavior, which has led scholars to explore a new horizon of research. This paper tries to discover the choice standards of customer in the mobile phone market. The purpose of this study is to discover the underlying factors that affect the customers buying decision. Research data were collected by a reasoned sampling method covering various socioeconomic and cultural groups. Structured questionnaires were developed based on empirical research with five points Likert scale. Inferential and descriptive statistical tools were used to analyze the study. The results of the study support the entire hypothesis. The findings suggest that consumers buying decisions are mostly affected by the price, social influence and brand name of the mobile phone. In addition, innovative features, after sales service and multimedia factors also have a significant impact on the consumers buying decision.
A Study on Consumer Buying Behaviour For Smartphones
2022
The purpose of this research paper is to investigate the Consumer buying behavior towards smartphones and how smartphones impact the social life of modern society. This study is to understand all aspects of society including the positive and negative aspects and the concept of buying behavior of smartphones which affect the purchasing decisions of the Consumers. This study focuses on the Consumer preferences performed for the selection of the smartphones and which factors plays the most important role. The data has been collected through a survey from 85 smartphone users. There are variations in the level of income of Consumers and the Consumer attitude changes towards buying a smartphone as per their personal, business and social life. The outcome of the analysis shows that brand aspect has a significant effect on the purchasing intention of smartphones.
Factors Affecting Consumer Purchase Intention of Smartphones: A Case of Hawassa City
European Journal of Business and Management, 2020
The growing need and fast development of technology in the era of globalization, free markets, and more fierce competition made the company produce products to satisfy the diverse needs of customers, particularly within the smartphone industries. The major objective of this study was to assess factors affecting consumers' purchase intention of smartphones; a case of Hawassa city. A structured schedule that has three sections was used to collect the primary data. A complete sample of 385 consumers selected by employing the population precision method. The enumerator administered schedule is distributed to all the selected consumers. The research used a systematic random sampling technique at the time of data collection. However, only 356 consumers responded genuinely, and hence, the response rate was 92.46 percent. Descriptive and inferential statistical tools such as; frequency tables, percentages, means, standard deviations, Pearson correlation, and multiple regression analysis were used to data analysis. The result of the adjusted R square is 0.645, which demonstrates that 64.5 percent of purchase intention variation can be explained by the independent variables. Based on the statistical analyses, all variables namely price, product feature, brand name, advertising, and social influence have a positive relationship with the consumers' purchase intention. The researcher has drawn the following recommendations.
2016
The offers of a latest type of smartphone is abundant in the market. The decision to buy new or to change to new smartphone has been an act that no need hard effort from the buyers perspective, especially the youngsters. However the motive behind buyer decision to change his or her smartphone or to change to smartphone is not clearly uncovered. This study is aimed to uncover factors that influence the decision of buying new smartphone as a replacement to the old one. The study uses the main construct of innovation adoption, Modified UTAUT2, proposed by Venkatesh. The factors of Modified UTAUT2 further moderated by unconscious intentionally or irrationality factors of Dan Ariely that exists in every person. The study sample is drawn conveniently from Java Island student population who is using or interested in using Samsung Galaxy. The methods of data collection was conducted through questionnaires with Google Form application and sent to 250 smartphone users samples. Data process is...
How People Choose and Use Their Smartphones
Advances in Human Resources Management and Organizational Development, 2018
Global adoption of smartphones has changed the way people communicate, interact and perform their daily tasks. Smartphones have many highly attractive features that assist people in performing their daily tasks. This paper discusses a survey on the utilization of smartphones by consumers in Brunei Darussalam (Brunei). We use the Theory of Reasoned Action Model to reveal customers preference in choosing a specific product over the other. We conducted a survey with consumers, stressing on product preferences, consumption behavior of smartphones, as well as opinions on the functionality of smartphones. Smartphones are considered very useful by the majority of the respondents who are strongly attached to them as they are heavily used in social networking. As such, smartphones have reached to become necessary devices in Brunei and for many Bruneians, performance and appearance are more important than price.