AN EMPIRICAL RESEARCH ON PRODUCT SERVICE SYSTEM (PSS) FOR BUSINESS MODEL INNOVATIONS WITH TECHNOLOGY (original) (raw)
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The growing unsustainable economic and consumption systems put an enormous strain on the planet's resources. This has led to environmental concerns on a global level and a realization of the need to develop new sustainable business models. The Circular Business Model (CBM) is a response to that need to achieve a more sustainable future. The aim of this study is to investigate consumers' willingness to adopt one promising form of CBM called the Product-Service System (PSS). A PSS is a sustainable business model that aims at lessening the harmful unsustainable effects of consumption. Based on the literature, this study developed a conceptual model consisting of five independent variables; Economic Value, Flexibility, Trust, Desire to Own, Peer Influence, and Consumers' Environmental Awareness as a moderating variable to evaluate the determinants of consumers' willingness to adopt PSS. The primary data was collected through an online survey with 463 usable responses, and the hypotheses were tested using multiple regression analysis in SPSS. The results showed that five of the six hypothesized factors were significant determinants of consumers' willingness to adopt PSS.
Eco-efficient Product-Service System (PSS) innovations represent a promising approach to sustainability. However the adoption of such business strategies is still very limited because it often involves significant corporate, cultural and regulatory barriers. An important challenge is not only to conceive eco-efficient PSS concepts, but also to understand the contextual conditions that facilitate their societal embedding, and which strategies and development pathways are the most appropriate. The combination of theoretical insights from innovation studies (in particular Strategic Niche Management and Transition Management) and a case studies research (exploring the innovation journeys made by six companies in introducing their eco-efficient PSS innovations in the market) is used to investigate the factors that influence the implementation and diffusion of this kind of innovations. The article provides a structured overview of these factors, grouping them in four clusters: implementation of socio-technical experiments; establishment of a broad network of actors; building up of a shared project vision; creation of room for broad and reflexive learning processes. Based on these results it is argued that a broader and more strategic system approach should be adopted by companies. Companies should focus not only on the PSS solution and its value chain, but also on the contextual conditions that may favour or hinder the societal embedding of the PSS itself. The article concludes by outlining a key area for future research.
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This paper presents the results of a research project which have investigated the effectiveness of the contribution of Product-Service Systems (PSS) towards sustainability from a business perspective in an emerging context. The focus of this study is on the implications on the achievement of a "distributed economy". The authors have investigated the issue in three case studies, each representing one of the main typologies of PSS: result-oriented, product-oriented, and service-oriented. The companies that participated in these case studies were from three different business sectors: a packaging manufacturer for the automotive sector, an office space provider, and a major manufacturer of pipes and fittings. The results reported in this paper focus on the three initial phases of the data collection protocol developed in each case study: strategic analysis, exploration of opportunities, and development of the PSS concept. The data collection techniques included semi-structured interviews, system maps, Sustainability Design-Orienting Toolkit (SDO/MEPSS), direct observation, and photography and document analysis. The intracase study analysis was carried out through workshops with the partner companies, followed by cross-case study analysis, with the aim of identifying common patterns. The case studies show that PSS can contribute to expand the involvement of local stakeholders and to the achievement of a higher level of customization to local requirements. They also showed that it is not possible to state that a PSS can result in small, decentralized, and flexible production units. Also, although they expand the net of stakeholders, none of the case studies present an explicit intent to search for synergy with their counterparts in the same business sector, despite the benefit that such strategy could bring to scaling up the PSS concepts. Therefore, the authors conclude that, within a business perspective in an emerging context, there is no direct connection between PSS and the full extent of the "distributed economy" concept.
Towards Sustainability-driven Innovation through Product-Service Systems
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