IMPACT OF ADVERTISEMENT ON BUYING BEHAVIOUR OF CONSUMER (original) (raw)

Advertisement is done by the organisations to induce potential customer to purchase or consume their product. In this study we will try to study the influence of advertisement on the consumer's buying behaviour by taking response from the people of Delhi and Gurgaon. And we expect that advertisement has a strong and positive connection with the consumers buying behaviour and we also expect that advertisement with emotional value and message has a greater impact on the mindset of the consumers. Survey method is used with a structured questionnaire to have a perception of the people about the influence of advertisement on their buying behaviour. Advertisement has vital influencing power to effect the purchasing behaviour of the consumers.