The Routledge Companion to Transmedia Studies (original) (raw)
Related papers
Transmedia (in The International Encyclopedia of Digital Communication and Society)
The International Encyclopedia of Digital Communication and Society
“Transmedia” is a term that emerged in the first decade of twenty-first century to denote the strategies and practices of global media industries to develop content and tell stories across multiple media, including the digital platforms that enable new forms of interaction and audience participation. This entry discusses the rationales and implications of transmedia emergence from multiple disciplinary perspectives, including narratology and semiotic textual analysis, media economics and management studies, as well as audience and fan culture studies. Informed by empirical studies into transmedia production and consumption, the entry gives an overview of the evolution of transmedia practices, together with the reflective metadiscourses, policies and other codification practices.
Transmedia: By Any Media Necessary_In Reimagining Communication vol 3 Action Routledge
Transmedia: By Any Media Necessary , 2020
Transmedia is a subject in vogue among researchers devoted to media studies. It has attracted the attention of narratologists at the crossroads between traditional mass-media narratives—novels, films, television series, comics—and new narratives—videogames, web series, mobisodes, fan fiction, fanvids, apps, and so on. It has also captured the attention of academics interested in media economics, and theoretical deliberation has permeated the professional world (cinema and advertising, especially). But not only this: Transmedia has crossed the line between fiction and nonfiction, pervading the work routines of journalists and editors, documentary makers, and social actors and politicians most active on the web and also offline, in physical spaces. In this chapter, the concept will be explained as a phenomenon composed of many logics: semiotic (intertextual and intermedial narratives), economic (industrial, advertising, copyright), political (participation, engagement, fanaticism, but also controversy and dissent) and technological (networks, access, screens). And this will be done without hiding the objections that have been raised, the challenges posed and the new opportunities offered.
The article provides a wide theoretical analysis of the relatively new phenomenon - the transmedia narrative. The work starts with a broader overview of the historical and social aspects related with the narrative structures. Subsequently, it reviews the wide spectrum of literature outlining the very concept of " narrative ". Towards the end, the most prominent scholar definitions of the term " transmedia narrative " are examined and analyzed. As a result, a coherent definition is offered in order to serve as a basis for further research into the diminishing attention spans of the modern audience, the media convergence and the applications of user-generated content.
Beyond Hollywood: Transmedia Strategy for Niche Audiences
2019
Recent technological and cultural developments, centred around the popularisation of the Internet, have led to significant and ongoing changes in how audiences are interacting with and experiencing stories (Jenkins, 2006). There is no more central issue in media and communications studies today than the proposition that we are in the middle of a rapid process of change that is seeing established or ‘old’ media being challenged for primacy in audiences’ and users’ attention by new modes and types of production, dissemination and display (Cunningham, Silver, & McDonnell, 2010, p. 119). It is in this landscape that the practice of transmedia storytelling has enjoyed a tumultuous place of prominence across media and cultural studies, advertising and marketing research (Fast & Örnebring, 2015). When scholars and practitioners discuss transmedia storytelling,1 they inevitably find themselves referencing worlds created by large media conglomerates. High budget ‘Hollywood’ spectacles like S...
Introduction: Transmedia Narratives
Artnodes, 2016
Ever since Henry Jenkins published his oft-cited article on “Transmedia Storytelling” in Technology Review (2003), transmediality has become a crossroads and a meeting place for researchers from different disciplines (Media Studies, Narratology, Visual Arts, Marketing, Comparative Literature, Semiotics, Theatre and Performance Studies, Game Studies, Sociology, etc.) as well as authors and the public that are involved in the emerging forms of multiplatform and distributed story creation, production and participation that such transmediality involves. Likewise, intermediality, with the phenomenon of adaptations at its core, crossmedia franchises and new theories on storyworlds, also form part of the space for reflection, discussion and the intersection of digital arts, communication media and interactive technologies that are put forward in this volume of Artnodes. The articles that make up this edition convey the complexity and variety of perspectives and objects of study and the need to revise or rebuild the methods and theoretical and critical tools that are used to construct cultural practice in the digital paradigm.