Determinants of Consumer Involvement: A Quantitative Analysis of Laptop Purchase (original) (raw)
Related papers
2013
Consumer behavior involves many activities. Each consumer has thoughts, feelings, plans, decisions and purchases . Marketers should find how consumers gather information and how they apply such information in selecting competitor’s products, how consumers decide to purchase and why the purchase process and purchase reasons of different consumers are varied. Relative information about consumer’s behavior will be used in predicting and recognizing their activities in the market. Purpose of this study is investigating the relationship between consumer involvement and purchase decision (for cell phone). Data was collected from sample of 372 students. Results of data analysis have shown confirmation of all hypotheses. In other word, there is significant relationship between dimensions of consumer involvement: Interest, Hedonic value, Sign value, Risk importance and Risk probability with purchase decision.
A Research on the Role of Consumer Involvement and Product Knowledge Levels on Purchasing Decisions
TURKISH JOURNAL OF MARKETING
The aim of the research is to examine the relationship between consumer involvement and product knowledge level with utilitarian (smartphone) and hedonic (cosmetic) products and their purchasing decisions. In this study, data were collected by using survey method which is widely used in data collection in marketing researches. The research was conducted with 456 university students. Factor analysis, independent t test, one way variance (ANOVA) and correlation analysis were used in the study. When the results of the research were examined, it was found out that the perception of the men was statistically high for the interest, hedonic value, the importance of perceived risk and the product knowledge levels for information search and purchasing intention factors. In research on cosmetic products, involvement in consumer interest variable, hedonic value and sign value factors of products and product knowledge level, perception of women in information search and purchase intention were ...
Consumer Buying Behaviour for High Involvement Products -A Study
In a globalised economy, markets are characterized by competition. The fast innovations of technologies are intensifying the intensity of competition and is becoming challenge for every business. In the past few years, due to competition, continuously company margins are considerably declining. According to Philip Kotler (2003), in hyper competition, power is clearly shifting to consumers who are increasingly telling what product features they want, what communication they will tolerate, what incentives they expect and what price they will pay. It is high time for marketers to study, understand and predict consumer behaviour in order to survive, sustain and grow in this highly competitive and volatile market. In fact, consumer behaviour is the process whereby individuals decide whether, what, when, where, how and from whom to purchase goods and services (Walter and Paul, 1970). As a field of study, consumer behaviour focuses upon consumer activities (Blackwell, Miniard, Engel, 2001). Moreover, the scholars of human behaviour are highly concerned to study the consumer behaviour in order to gain deeper insights into why individuals are involved in certain consumption related behaviour and interested to know what internal and external factors influences them in their consumption related decisions. Zikmund (2001) is of opinion that human behavior of any kind (B) is a function (f) of the interaction between the person (P) and the environment (E)–that is B= f (P,E). According to Zikmund, consumer behaviour is the function of personal factors (age and stages of life cycle, occupation, economic situation, life style, personality, psychology etc.) and environmental factors (culture, subculture, social class, reference groups, family, role and status).
DETERMINANTS CONSIDERED BY CONSUMERS FOR BRAND SELECTION - WITH REFERENCE TO LAPTOPS IN ALBANIA
DETERMINANTS CONSIDERED BY CONSUMERS FOR BRAND SELECTION - WITH REFERENCE TO LAPTOPS IN ALBANIA Margret Plloçi, MBA; Macit Koc, PhD Cand. Abstract Purpose of the article There is relatively a big number of brands in the market of laptops nowadays in Albania. It appears that the number of brands offered in this market could easily be compared to the number of brands in Europe and even broader. The purpose of this study is to help Albanian vendors understand the criteria that consumers take into consideration when they make the decision to purchase a laptop. Methodology/methods The research is based on the collection and the analyses of the primary data collected through interviews to people like managers or employees who work in the sector of trading laptops or in businesses like education where laptops are broadly used recently; then a survey is done through a questionnaire delivered to customers who already own and use a laptop and customers who are potential buyers of laptops. Scientific aim The aim of the research is to identify if there are any relationships between the demographics of the consumers and the criteria of buying a laptop; on the other hand, to find out how is the relationship between the demographics and the features of different brands. Findings The study found out that Albanian consumers have good knowledge of laptops and their brands, and they use different sources of information for making their decisions in buying a laptop; it is found that there are relationships between some demographics like age or gender and the appraisal for some attributes of the laptops like price, design and high graphics card; it is also found that some technical features and other attributes of using laptops are some of the determinants that influence the laptops’ purchases. Conclusions It is realized that one of the most important demographics of the consumers is their age. Some core features like RAM, ROM, battery life, processor quality, light weight or attributes that are connected to the purposes of using the laptop computers like practicality and mobility in using them, work and studying processes, quick access to the internet are determinant factors which influence the decision making process of purchasing a laptop. I would recommend that future researches be focused also on the relationship between the customers’ income and their preferred brand or ranking brands according to the customers’ preferences. Such studies should also extend outside the city of Tirana. Keywords: laptops, features, brand, consumers, decision-making.
The European Journal of Applied Economics, 2018
The term consumer behavior has become very popular in recent studies. It is characterized by various processes, with consumers purchasing decisions being one of them. This paper explores the way in which demographic characteristics influence purchasing decisions with focus on technical products including household appliances, computers, TV sets and similar technical products that cost more than 400 BAM. The empirical study was conducted in the region of northeast of Bosnia Herzegovina and 192 respondents were included in the study to express their allegations of purchasing decisions. Factor analysis was used to identify broader constructors as a basis for observation of the variables. In total, six variables were identified. Based on the calculation of Cronbach's Alpha indicators, it has been established that there was a low internal affiliation of claims in two variables, upon what they were discarded. Thus, four variables were used to study purchasing decision-making.
Factors influencing product involvement among young consumers
Journal of Consumer Marketing, 2010
Purpose -In light of the core role of product involvement as a variable in consumer behavior, the current study seeks to examine which variables influence product involvement among young people. This paper aims to explore five variables: age, subjective product knowledge, influence of parents, influence of peers, and product category.
INFLUENCE OF CONSUMERS PURCHASE DECISION INVOLVEMENT
Parishodh Journal, 2020
This research conducted for the factors influencing purchase decision involvement of consumer who are buying personal care products in FMCG. For this research, 250 consumers taken up from Perambalur taluk using simple random technique. In SEM model AMOS 20 used in this study. From the results, the researcher concluded that factor namely value consciousness, sale proneness, brand consciousness and price quality schema correlated with purchase decision involvement. But value consciousness, sale proneness are influencing purchase decision involvement positively for consumers who are purchasing personal care products in FMCG.
Analysis of Laptop Users Purchase Behaviour: A Case of Kathmandu, Nepal
International Journal of Management, Technology, and Social Sciences (IJMTS), 2021
Purpose: The laptop market is highly competitive in Nepal. Kathmandu being the capital city with a high number of laptop users, several brands of laptops are available. The paper aims to find out the dependency between brand and gender, age, marital status, occupation, education, income, and other external factors using inferential statics. Design/Methodology/Approach: The study is based on a questionnaire survey from 120 users from a different class. Chi-square and one-way ANOVA analysis tests are performed to test for a relationship between the importance of several independent factors and respondents’ gender, age, occupation, income, and education level. Findings/Result: Significant influence of age was not on brand preference for laptops in less than of 10% significance. Brand preference of laptop is significantly dependent on monthly income. Educational qualification, Brand image, Features, Configuration, Audio quality, Video quality, Price, Convenience of service, Scheme and offers, Advertisement, Family, and Friend influence are not significant for brand preference of laptops. The hypothesis testing showed that brand preference has a significant relationship only with occupation, age, and monthly income. Originality/Value: It is a significant research for buyers and sellers of laptops in Nepal using the inferential model. Paper Type: Analytical Marketing Research.
Purchase Intention and Buying Behavior towards Laptops: A study of students in
behavior shown by customers while purchasing laptops. The study is based on a primary data collected from 250 students from different courses in Jamia Millia Islamia University, New Delhi, India. The data is analyzed using various statistical tools and methods. The study has examined various factors affecting purchase intention and behavior of students towards laptops such as Brand Image, Price, Actual Attributes, Past Experience, Brand Switching, and Word-of-Mouth. The results of the study reveal that while purchasing laptops, students make decisions giving the highest priority to actual attributes and brand image, followed by price, past experience and Word-of-Mouth.