The same genre for different audiences: A contrastive analysis of American and British football match reports (original) (raw)
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Abstract: The transformative growth and professionalism that football has undergone throughout the world has increasingly attracted the attention and interest of many people, becoming the leading global source of sports entertainment. Part of this entertainment accrues from the creative use of language used in the reporting of football. The current study examined the features of language that characterize reportage of football news in Kenyan newspapers. The study objective was to identify the interpretative structures employed in the language of football news reporting in Kenyan newspapers. The study employed Conceptual Metaphors theory, which asserts that metaphors are essential to human thought and communication process since they influence conceptual understandings of human beings. The target population for the study was the four English media daily newspapers reporting on football news. A sample of two newspapers, The Daily Nation and The Standard was selected and thereafter the...