Understanding Cultural Differences The Values in a Cross-Cultural Context (original) (raw)

Increasing migration, international business, foreign direct investments, expatriates´ work and any international cooperation require understanding of differences between cultures. For example business negotiations, expatriate professionals, management of foreign personnel, and running cross-cultural teams presuppose a good knowledge of cultural differences. However, research on expatriates indicates that failed expatriate assignments are still costly and numerous. Along with globalization, values from a cross-cultural perspective have awakened great interest in recent years. Value types and work goals of people differ in different cultures. Knowing the relationship between values and cultures can assist the business person or traveler in better understanding the intercultural differences within regions. Values in terms of value types and work goals were compared in two different cultures. The sample consisted of 390 Finnish people and 98 Pakistani people. It was found that there are culturebased stresses in the values and work goals that must be taken into consideration in international business. The study revealed that there is a certain amount of conformity among members of a society concerning their values.

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