Corporate Crisis - a new perspective (original) (raw)

When organizations that have survived traumatic reversals – for example, product failures, ethical scandals or market disruption – attempt turnarounds, they usually seek a fresh start, adopting a new strategy and installing new leadership. But if this new initiative doesn't work and the firms continue to suffer from chronic under performance, the cause could be " transgenerational response, " a potentially crippling long-term condition stemming from the trauma that occurred in the past (see the cases of AIG and Yahoo).