Jollibee Moves Abroad: Following the Waves in Migration of Filipinos and Globalization (original) (raw)

Americanization of the Filipino Food and Kitchen: Promoting Refrigeration and Ice Cream in the 1920s

Southeast Asian Media Studies, 2019

Curricula, cookbooks, and advertisements published in the early 1900s provide a means by which we can see the various ways that the Americans attempted to influence all aspects of Filipino life following their colonial agenda. How did the Americans use food and technology so foreign to Filipinos to entice them to participate in modernization? Through the use of alternative sources, this study offers a socio-historical narrative of the American rule in the Philippines as it explains how the Americans tried to colonize the Filipino taste and palate by (1) teaching Filipinos the American ways and ideals in schools and (2) portraying the "American" as modern and cosmopolitan in advertisements. In discussing the implementation of the American colonial project, this paper looks at the popularization of American imports such as the refrigerator and ice cream in the 1920s to examine the role of education and media in the creation of new desires and the promotion of a new lifestyle in the country.

Autopoetics, Market Competence, and the Transnational Author

Rupkatha Journal on Interdisciplinary Studies in Humanities, 2022

Although materialist analyses have critiqued the institutionalization of postcolonial studies and its emergence in global capitalism, only few have addressed the role of creative writing in standardizing migrant novelistic production to what Mark McGurl has designated as ‘program fiction’ whose trademark is the practice of “involuted self-reference”. In filling this gap, this paper looks into Gina Apostol’s writings and their reception by international audiences as exemplary of the cultural capital of program fiction. While Apostol’s autofictions/ficto-criticism points to the influence of creative writing in her novels — she studied under John Barth in the MFA program in Johns Hopkins University, this context is overlooked when metropolitan readers construe her work as postcolonial literature. I argue that Apostol’s textualist renderings of Philippine history is an act of ventriloquism whose metropolitan success is a symptom of the auratic authority of postcolonial studies in the Fi...

Globalization of Sundanese Food (West Java) through Cultural Translation

IJHSS, 2019

The typical of Indonesian gastronomy already known in the world is Rendang Padang. However there are still many of Indonesian food that match the taste of the world, including soto and rawon. One effort to introduce traditional food is through cultural translation. Therefore, the purpose of this study is to describe the globalization of Sundanese food (West Java) through cultural translation. We expect that it will contribute to create sustainable economic development based on traditional culinary business community in ASEAN. To achieve the purpose of this study an eclectic approach is used, namely the incorporation of theories that fit the objectives of the study. There are three main steps in this study: First, the provision of selected data in the form of a corpus of Sundanese food names. Second, the data analysis is using a method of cultural translation, because translation as a process of intercultural communication act (intercultural transformation). Third, the presentation of data in the form of descriptive explanation. The results from this study are three things. First, strategies, methods, and techniques of Sundanese culinary translationin French language and Arabic language. Cultural translation techniques include pure lending of regional languages, use of generic terms, scientific latin name, definition, and adaptation. Second, the similarities and the differences between source language and target language. Third, it has been proven that the translation of Sundanese culinary helps to introduce culinary globally through the development of human resources capacity in culinary business community, especially in the field of marketing and promotion.