The New Media and the Survival of Newspapers in Nigeria: a study of Daily Trust and Punch Newspapers (2000-2014 (original) (raw)

This paper attempts to understand whether the internet is a threat or whether it aids the survival of newspapers with specific focus on Daily Trust and Punch newspapers. Existing literature show that there are a lot of benefits to be derived from the adoption of online resources by newspapers some of which include increase in readers and as a channel of passing messages to a wide range of people, far and near. It also argues that the internet could also be a threat to newspapers survival, sometimes contributing to incessant collapse of newspapers. However, findings from a mixture of quantitative and qualitative study using the questionnaire and IDI in respect of the two newspapers show that the internet has been an aid to the survival of Daily Trust and Punch newspapers and not a threat, as supported by Nichols and McChesney (2009) and Fidler’s mediamorphosis theory. Accordingly, it is therefore concluded that though the internet could aid the survival of newspapers with respect to winning online readers, it is not a threat to the survival of newspapers in Nigeria. Key Words: New Media, Newspapers, Survival and Collapse, Daily Trust, Punch, Media- morphosis, Nigeria

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