Export promotion programs: Their impact on companies' internationalization performance and competitiveness (original) (raw)

The increasing globalization of economies presents opportunities and challenges, particularly for small to medium enterprises that often struggle to capitalize on foreign markets due to limited resources. Export Promotion Programs (EPPs) have emerged as crucial tools to aid these companies, though research on their effectiveness remains limited. This study highlights the collective effects of EPPs on export performance by examining various dimensions of impact and differentiating the effects of individual programs. Findings indicate that while EPPs can enhance internationalization performance and competitiveness, their success is contingent on proper alignment with companies' specific needs during different stages of internationalization.