Online and Offline Creativity (original) (raw)

Service design always starts from social needs, claims or necessities that have not yet been satisfied, or sometimes from intuitions that can facilitate an existing process about living, purchasing, commuting, etc. improving the quality of living. People are not only users but also designers of these systems, since they are fully involved in them: through experience they gained the right to point out problems and solutions, and most importantly, they have the tools to communicate and make these solutions real in a sustainable way. This process uncovered an inherent ability of social communities, that is creativity, and technology can support this ability through the spread of social platforms, where people share their ideas and collaborate to make them more efficient. This report is about how creative communities join forces and work together to improve their lives, and which are the risks coming from technology as an increasingly important factor in this process.