Marketing orientation vs. innovativeness of SMEs of the Podlaskie Province (original) (raw)
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Examining the Effect of Market Orientation on Innovativeness
Journal of Marketing Management, 2006
For the past decade innovativeness, as opposed to innovation, has received considerable attention in the academic literature as well as the corporate arena because it is considered to promote a competitive advantage. This study examines the link between innovativeness and performance of SMEs in the Swiss watch industry, in terms of customer orientation, competition orientation and inter-functional coordination. It uses performance measures such as market share, percentage of new product sales to total sales and return on investment (ROI), and has developed a new research scale of innovativeness. The results show that customer orientation has a positive effect on performance as well as the level of innovativeness in each company. There are also strategic implications for CEOs and managers as far as the methodological limitations and future research directions are concerned.
Dumlupınar Üniversitesi sosyal bilimler dergisi, 2014
Innovation has been long discussed to be an important element for sustaining a competitive advantage. The relationship between market orientation and innovation has not been argued enough in literature. Innovation can be defined as firms gain position through an introduction of new technologies, production processes, and products in the market place. According to the Schumpeterian view (1934) to take a competitive advantage, firms should link between marketing and innovation orientation. However, Drucker (1954) defines that the two basic elements, of the firms' are marketing and innovation, so that innovation concept fits on the centrality of market orientation. The purpose of this study is to investigate the impact of innovation on a firm's performance in the context of product and marketing innovation among over 10.000 firms, the data of which were provided by the Turkish Statistical Institute. It examines the relation between firm innovation and financial performance as a firm performance criterion. Structural Equation Modeling has used to analyze the possibility of a marketing/innovation effect on performance model, as the basis of the Community Innovation Statistics questionnaire survey.
Management Science Letters
The aim of this study was to determine whether the innovativeness variable can mediate the influence between market orientation and marketing performance in the culinary industry in West Java Province, Indonesia. More specifically, this study analyzes the relationship among market orientation, innovation and marketing performance in the single mediation model by placing mediation variable of innovation. The samples involved a total of 209 culinary industries under the auspices of the agency of cooperative and SME services. By using a simple linear regression analysis with SPSS and AMOS v. 23 we understand that innovativeness had the ability to mediate the influence between market orientation and marketing performance. Likewise, market orientation has a positive influence on performance. The implication of this research is that entrepreneurs can improve their innovation capabilities to improve the SME performance. This study recommends that government policies should encourage innovation in SMEs and encourage SME managers to pay more attention and manage innovations to improve their operational performance.
European Scientific Journal, 2015
Enterprises can be successful in global competition by creating the useful information, which provides competitive superiority, and spreading this information to the whole enterprise, implementing it in a short time, developing new products, processes, markets and organizations. It is expected to make an effect which increases the performance of the enterprise by successfully implementing this information in the innovation process. For this, enterprises should listen their customers and make their products according to their demands and offer them to the market. Strategic orientations of the enterprises have an important effect on their performances. In order to meet the expectations of customers, the ideas to improve new product is dependent on developing a systematic novelty culture which is technology and innovation-oriented. Customer and marketoriented practices have important effects on enterprises' intellectual elements and profitability. In this work, the effect of market orientation and innovativeness ability on the performance of the enterprise is studied. Market orientation is studied under three sub-dimensions: Competitor-oriented, customer-oriented and coordination among the functions. Market orientation, innovativeness ability and performance of the enterprise is analyzed with constitutional equality modelling. As a result, secret variables like competitor-oriented and coordination among the functions haven't a meaningful effect on enterprise performance, however innovativeness ability and competitor orientation
The Effect of Market Orientation on Firm Innovation among Small and Medium Enterprises in Turkey
2016
In this study, the relationship between the innovation as a cornerstone of marketing concepts and market orientation which constantly renews itself against environmental factors are examined. These two concepts are based on consumer wants and needs. Innovation and market orientation reveal the importance of developing business strategies activities and performing activities based on the consumers. In this study, we have reached 1,500 SMEs operating in various fields in all over the Turkey. A positive correlation between innovation and market orientation is obtained by applying a multiple regression analysis. Consequently, we found that market orientation effects business innovation, positively
Objective-This paper seeks to provide new insights into the relationship between market orientation and innovation performance by empirically testing the direct effect of market orientation (MO) on innovation performance and exploring the effects of moderation in marketing constructs, namely customer relationship management (CRM) and knowledge management, in these relationships. Methodology/Technique-This study adopts a cross-sectional research design. Data is collected from export-oriented manufacturing small and medium enterprises (SMEs) in Indonesia. The data is analysed using PLS structural equation modeling. Findings-Our findings reveal that MO is a significant driver of innovation performance. The results further confirm that CRM plays a moderating role in the interrelation between market orientation and innovation performance. In addition, market orientation and knowledge management have a positive effect on innovation performance. Novelty-These results prove that the interaction of CRM and knowledge management with market orientation, each have a significant impact on innovation performance. Market orientation behavior more effectively achieves innovation performance in manufacturing SMEs if the MO is interactive with CRM and knowledge management. This research adds new insights to the existing literature and has implications for future research and marketing practices in Indonesia, giving implications for marketing managers and export researchers about managing market orientation, CRM development, and knowledge management. Type of Paper: Empirical
Customer Orientation and Marketing Innovation: A Study of SMES Performance in East Coast Malaysia
International Journal of Academic Research in Business and Social Sciences, 2021
SME is one of the government's initiatives to reduce the poverty rate in Malaysia and reduce the income gap between the rural and urban population. Therefore, entrepreneurs play an important role in managing the business as well as improving business income and performance. There are a few indicators in measuring the business performance. Thus, this study conducted to identify the influence of customer orientation and marketing innovation towards SME's performance. A theoretical framework is developing to give a clear picture on the area study. A set of questionnaires was distributed to the 283 SMEs entrepreneurs randomly in East Coast Malaysia. Then, the collected data was analysed by using Smart-PLS. The value of internal consistency, convergent validity, coefficient of determination, R-square, etc. were discussed. Then, hypothesis testing was conducted and the result shows that customer orientation has no relationship with business performance, meanwhile marketing innovation has relationship with business performance. This study is vital as it can give good information to academicians, consumers, businesses, and policy makers.
2013
Innovation has been long discussed to be an important element for sustaining a competitive advantage. The relationship between market orientation and innovation has not been argued enough in literature. Innovation can be defined as firms gain position through an introduction of new technologies, production processes, and products in the market place. According to the Schumpeterian view (1934) to take a competitive advantage, firms should link between marketing and innovation orientation. However, Drucker (1954) defines that the two basic elements, of the firms' are marketing and innovation, so that innovation concept fits on the centrality of market orientation. The purpose of this study is to investigate the impact of innovation on a firm's performance in the context of product and marketing innovation among over 10.000 firms, the data of which were provided by the Turkish Statistical Institute. It examines the relation between firm innovation and financial performance as a firm performance criterion. Structural Equation Modeling has used to analyze the possibility of a marketing/innovation effect on performance model, as the basis of the Community Innovation Statistics questionnaire survey. Equation Model (SEM) JEL Classification: M10, M20, M30 PAZARLAMA YÖNLÜLÜK İLE INOVASYON ARASINDAKİ İLİŞKİ BAŞARIYI GETİRİR Mİ? TÜRKİYE'DE SEM TEMELLİ BİR ARAŞTIRMA Özet İnovasyon, rekabetin avantajının sürdürülmesinde önemli bir eleman olarak uzun süredir tartışılmaktadır. Pazarlama odaklılık ile inovasyon arasındaki ilişki literatürde yeterince tartışılmamıştır. İnovasyon firmaların yeni teknolojiler, üretim süreçleri ve ürünler yoluyla pazarda bir pozisyon elde etmeleri olarak tanımlanabilir. Schumpeteryan bakış açısına (1934) göre bir rekabet avantajı elde etmek, firmaların pazarlama ile inovasyon odaklılık arasında bir bağ oluşturmasıyla olmaktadır. Ancak, Drucker (1954) firmaların iki temel unsurunu pazarlama
International Journal of Science and Engineering Invention
This study aims to: (1) determine the effect of market orientation on competitive advantage; (2) to know the effect of innovation on competitive advantage; (3) to know the influence of market orientation and product innovation together to competitive advantage; (4) the effect of market orientation on the performance of SMEs, (5) to know the effect of product innovation on the performance of SMEs, (6) to know the effect of competitive advantage on SMEs performance, and (7) to know the effect of market orientation, product innovation, and competitive advantage together SMEs. This research uses an explorative design that aims to conduct a search and reveal the factors that can be estimated as the cause of the occurrence of a condition that is not yet known the cause and the mechanism.The population in this study is the SMEs in Batam city with the type of production business with a population of 153 SMEs. The number of samples was determined using a saturated sample technique in which t...
The influence of market orientation on innovation strategies
Journal of Service Theory and Practice, 2016
Purpose – The purpose of this paper is to examine the effects of market orientation on exploratory and exploitative innovation, and the moderating effects of family ownership on these relationships. Design/methodology/approach – This study utilizes multi-group path analysis and confirmatory factor analysis in LISREL on data from 228 firms in the Australian service sector. Findings – This study establishes that both customer and competitor innovation are positively related to exploitative and exploratory innovation. However, customer orientation does not lead to significantly stronger effects on exploitative innovation than on exploratory innovation, and competitor orientation does not lead to significantly stronger effects on exploratory innovation than on exploitative innovation. In addition, the study found that the relationship between customer orientation and exploratory innovation was stronger for family firms, while the relationships between competitor orientation and both exp...