The Failure of the Task Force on Food Assistance: A Case Study of the Role of Legitimacy In Issue Management (original) (raw)
Journal of Public Relations Research, 1992
Abstract
Public relations professionals generally consider issue management to be one of the primary ways in which public relations helps organizations to participate in the process of determining public policy. I view issue management as a competitive process in which an organization attempts to gain support for its position on issues. The theoretical concept of legitimacy as a resource vital for issue managers attempting to gain support is developed. In short, I theorize that members of publics will not support the position of an organization ...
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