Editorial: Wine tourism: Moving beyond the cellar door? (original) (raw)
Related papers
Wine Tourism Destination Management and Marketing
Wine Tourism Destination Management and Marketing, 2019
Wine Tourism Destination Management and Marketing "This book consolidates under one cover various research insights and case studies from different parts of the world (including Greece) contributed by wellknown academics, all experts in their field. The book is a highly beneficial tool for those seeking in-depth information on how to use wine tourism as a powerful marketing tool to enhance awareness and visitation to their regions and wineries. The book is a must read by students and industry professionals alike wishing to obtain a holistic understanding and up-to-date practical knowledge about wine and its role in developing tourism experiences and destinations."-Maria Triantafyllou, Director, Wines of Greece "The main novelty of this book the overview of five topics crucial for the effectiveness and the success of every wine destination: tourism behavior and attitudes, wine destination marketing, wine experiences, wine routes and co-creation, and collaboration activities between stakeholders. A must read for DMO directors and officers as well as an insightful reading for students taking M.Sc. and Ph.D. courses in the fields of viticulture, tourism, and place branding."-Alessio Cavicchi, Associate Professor, Food Marketing and Agribusiness, University of Macerata, Italy "This book provides a captivating and much-awaited selection of wine tourism cases focusing on marketing aspects of this phenomenon. As wine regions increasingly embrace wine tourism as a potential marketing tool to increase sales and enhance their image as destinations, this book constitutes a valuable resource for marketers and winery operators alike."-Abel D. Alonso, Senior Lecturer, Business Management, Liverpool John Moores University, UK "This book provides a welcome addition to the literature on wine tourism. With an extensive array of themes and cases studies the international perspective provides useful insights into tourism destinations seen through the lens of wine."
Towards a framework for the global wine tourism system
Journal of Organizational Change Management, 2021
Purpose Wine tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide and urging the complex needed advances on wine tourism practices performance. This paper aims to develop a new framework strictly applied to the global wine tourism system, taking into account emerging and future constructs and dimensions that precede and consequence it. Design/methodology/approach The systematic mapping study (SMS) was adopted as the selected research methodological approach, both to analyze and to structure a broad research field concerning methods, designs and research, focuses on the papers published in reliable academic databases such as Emerald, ProQuest, Sage, Science Direct, Scopus, Wiley, Web of Science, Taylor and Francis and Wiley were properly selected and analyzed. Findings The following four dimensions were found to comprise the global framework of the wine tourism system: (1) support features (governance, public policies and economic inve...
Winery Operators’ Perceptions of Factors Affecting Wine Tourism Development
Tourist Destination Management (Part of the Tourism, Hospitality & Event Management book series), 2019
Wine tourism development requires the willingness of the winery owners to undertake tourism activities when running their business, thus meaning that a shift from a ‘pure product’ orientation to a tourism and hospitality mindset needs to occur. The analysis of the perceptions and attitudes toward wine tourism has gained huge attention in the last few years. However, in Italy very little research has been devoted to this topic adopting a supply-side perspective at a national level. This study was therefore carried out on a sample of 308 Italian wineries to deepen the knowledge about their involvement in wine tourism. Findings reveal that for the most part wineries are SMEs, or even micro, already somewhat involved in wine tourism. However, wineries lever on tourism as a further channel to both distribute and promote their wine production, while the desire to intentionally become a pole of tourism attraction is not so relevant. The marketing and promotional tools they use are mostly traditional, with a relatively low use of social media marketing activities; further, wine producers were reported to keep little data on visitors’ socio-demographic profiles and satisfaction.
Wine producers’ perceptions of wine tourism
Turizam Znanstveno Strucni Casopis, 2010
Wine tourism has generated tremendous interest over the last two decades from both, both, industrial and academic circles. Wine tourism is a hybrid activity that integrates wine and tourism industries. Many wine regions and wine producers promote their wine through visitations of wineries. Wine, wine region and wine producers are main elements of wine tourism product. A successful wine tourism experience depends on point of view of producers on visitation to wineries as well as quality of wine and regional attractiveness. On the other hand, tourism is often a secondary product for wine makers, whose primary focus is on grape growing and wine production. Wine producers have an important eff ect on development of a wine region and quality of wine tourist experiences in this region. For small wine producer, wine tourism can be marketing activity and a promotion tool. However, for large wine producers, wine tourism brings some extra cost for their operations. Th is study aims is to determine diff erences of perceptions of wine tourism between wine producers according to their size. A survey of 84 Turkish wineries was conducted to investigate diff erences of wine tourism perception between wineries according to their production levels. Th e results indicate that many wine producers are aware of benefi ts and cost of wine tourism, but that they also vary with the size of the winery.
International Studies. Interdisciplinary Political and Cultural Journal, 2019
In the last decades, worldwide wine tourism has been steadily progressing and has grown substantially as a research object. Several academic papers treat strategies for development and management of wine tourism. This paper aims to describe recent trends in wine tourism, and more specifically, the development of wine tourism in atypical wine regions. Therefore, it synthesises the key findings from the second UNWTO wine tourism conference. Furthermore, it argues that the successful development of wine tourism is not an exact science. Emerging wine destinations often have many difficulties to overcome. Using literature review and case studies, it explores the possibilities to create successful destinations and highlights the importance of co-operation, co-creation within networks and creativity to create value for wine tourism destinations.
An Enquiry into the Conceptual Identity of Wine Tourism -A Theoretical Synthesis
Atna Journal of Tourism Studies, 2019
Many studies focussing on origin, growth and development of wine tourism in various parts of the world have shed light of facets that are unique to wine tourism. Through this research paper, the author aims to understand the variations presented in defining select terminologies in contemporary research in the domain, so as to be able to establish interlinkages with wine tourism. This theoretical synthesis is exploratory in nature and is based on review of extensive literature in the field of food tourism, culinary tourism, gastronomy tourism and wine tourism. The results of this study may be particularly useful to policy makers, industry practitioners of tourism promotion as well as academicians and researchers in the field of food and drink based tourism.
Enquiry into the Conceptual Identity of Wine Tourism– A Theoretical Synthesis
Atna Journal of Tourism Studies, 2021
Many studies focussing on origin, growth and development of wine tourism in various parts of the world have shed light of facets that are unique to wine tourism. Through this research paper, the author aims to understand the variations presented in defining select terminologies in contemporary research in the domain, so as to be able to establish interlinkages with wine tourism. This theoretical synthesis is exploratory in nature and is based on review of extensive literature in the field of food tourism, culinary tourism, gastronomy tourism and wine tourism. The results of this study may be particularly useful to policy makers, industry practitioners of tourism promotion as well as academicians and researchers in the field of food and drink based tourism.
The impact of winery tourism on later wine consumption
CAUTHE 2006: To …, 2006
For small and medium sized wineries, setting up and operating a cellar door is an expensive proposition. These retail outlets are usually located on the winery property and for smaller wineries, staffing of the cellar door can be a major distraction from the operation of the winery itself. In addition to the cash flow generated by across the counter sales, an implicit reason given for these activities is brand building, both in terms of awareness and eventual repurchase of varieties of the brand. There is a view among some winery operators that their involvement in cellar door operations is purely for the benefit of the tourism industry and had little direct benefit on their own operations. This project sought to test this assertion by interviewing visitors to cellar doors in South Australia, Victoria, and New South Wales and contacting them again five months later to see if their wine consumption behaviour had changed as a result of the cellar door visit.
New World and Mediterranean wine tourism: a comparative analysis
2009
Th is is a theoretical paper providing a comparative overview of wine tourism in the New World and Europe – particularly the Mediterranean region. Th e review is timely because while there has been substantial wine tourism research in Anglophone countries, less has occurred in Europe, despite the fact that it has such a long history of wine production. Th e paper suggests a series of diff erences between the two areas based on both structural factors aff ecting the context in which wine is produced. Th ese contextual factors relate both to wine supply and to demand, and include production factors, appellation systems, attitudes to business, producer commitment, consumption patterns, the search for experience, and the stimulus to wine tourism. Th e paper also considers aspects of the practice of wine tourism, including events, education and the cellar door experience, before off ering some underlying themes and areas for future research.