Intercultural Communication Competence among Cabin Crew of Select Airlines in the Philippines (original) (raw)
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Intercultural Communicative Competence of Thai Crew Members for International Cruise Lines
Manutsayasat Wichakan, 2022
Since cruise tourism is a global business, cruise crew members need to possess strong English proficiency and intercultural communicative competence. However, studies on Thai cruise crew members and their intercultural communication are underexplored. This study investigated Thai cruise crew members' intercultural communication backgrounds and their intercultural communicative competence. The data was collected from an online survey conducted between November 2020 and March 2021 from 433 Thai cruise crew members. It was found that they learned about intercultural communication at work or through their private life. They were equipped with a high level of overall intercultural communicative competence, with the strongest attributes in skill, attitude, action, and knowledge and understanding in descending order. This study suggests implications for educational institutions nationwide to prepare their graduates to be effective communicators by incorporating intercultural communication in their mandatory English language courses. Additionally, this study serves as a guideline for the Thai government and private sectors to develop intercultural communicative competence of current and future Thai cruise crew members.
Holland America Line is a cruise ship company where most of its crew comes from Indonesia and the Netherlands. Cultural exchange is very likely to happen because anyone who comes from a country or region will certainly not be separated from the culture in which he was born and raised. With a culture rooted in him, he had to share a room with other people from other cultures. This cultural exchange may be causing a conflict. Conflict can be muted with the birth of awareness that every person should be able to understand the culture of other people of different cultures with him. The process of communication that takes place between people of different cultures is often influenced by several factors: The Act, The Scene, The Agent (Performer), The Agency (Intermediaries), and The Purpose. The factor mentioned above also becomes one of determining an effective communication process. Based on that, we can determine the strategies or methods of communication used in a communication process. Effective communication can be realized if the strategies and methods of communication are used appropriately. Effective communication strategy is very important to be considered in a process of communication. The effectiveness of interpersonal communication was largely determined by factors: openness, empathy, positive feelings, provide support and maintain balance. While the social prejudices that determine the three main factors, namely stereotypes, social distance, and discrimination. The relationship between prejudices to the communication very closely because of the prejudices assumed as the basis for the establishment of communication behavior.
Culture and Communication in the Philippine Aviation Industry
Engineering Psychology and Cognitive Ergonomics, 2007
This study aims to characterize the communication patterns of Filipino pilots in the cockpit and assess its adherence to CRM principles of assertiveness, openness, conflict resolution, and communication effectiveness. A survey was administered to 88 participants who are mostly captains and first officers. Filipino captains and first officers generally have the same attitude that corresponds to the principles learned in CRM training on communication and coordination. However, a detailed comparison of the groups' responses showed ...
The Understanding about Cultural Intelligence of Cabin Crew from Thailand's International Airlines
Higher Education Studies, 2022
In the airline business, cabin crew are the employees who have direct contact with passengers. They are in an occupational group that generally has to face many difficulties in the workplace. In addition to their responsibilities to ensure the safety of the flight, one particular issue that creates tremendous stress for cabin crew is when they have to serve passengers from other different cultures. This study explores the understanding of cabin crew from the international airlines concerning cultural intelligence. The key informant of 12 cabin crew were selected from the international airlines in Thailand. Interview approach was used to collect the data using an in-depth interview form which was then analyzed by using content analysis. The findings revealed 1) there is the importance of knowing cultural intelligence for cabin crew from the international airlines, 2) it is not just the skills to deal with the passengers but everyone in workplace, 3) everyone is different, 4) their ex...
2021
Besides English proficiency, intercultural communicative competence is a desirable qualification for flight attendants. An under-researched cultural group of Muslim passengers was the focus of this mixed-method study which investigated Thai flight attendants' intercultural sensitivity and related biographical details. Topics in intercultural communication between Muslim passengers and Thai flight attendants were explored. Data collected from 416 self-rated questionnaires on intercultural sensitivity were completed by a purposively selected sample and were analyzed using chi-square test and frequency count. The interview data from a total of 45 Muslim passengers as well as both Muslim and non-Muslim Thai flight attendants were analyzed based on content
Intercultural Communication Competence: A Synthesis
Annals of the International Communication Association, 1996
The increasing scope of business organizations in the first decade of the twenty-first century is drawing much scholarly attention, and the trend has been described as a fact of life that defies the stretch of human imagination. The concept of global economy has expanded consumer awareness, defined new standards and rules of operations, and increased the need for national and corporate interdependence. Multinational organizations are exploring opportunities around the world, demonstrating sensitivity towards cultural differences in order to gain from the proliferation and growth of international enterprise. Recent studies indicate that while some corporations compete successfully in the global marketplace, others have failed to sustain their competitive advantage because of cultural imperialism or inadequate acculturation of their managers on international assignment. Corporate analysts argued that the key to global business success depends on effective cross-cultural etiquette and global workforce diversity management. Other significant studies emphasized that global managers should be trained in interpersonal relationship and group communication competence, and should be equipped with cross-cultural negotiation skills that can maintain global competitiveness. Increasingly, corporations recognize the value of preparing global managers, because business objectives of are not been achieved primarily because of deficiencies in cross-cultural etiquette. Against this background, this study provides a constructive evaluation and analysis of global etiquette and cross-cultural communication for managers in international assignments. The study then proposes a strategic role for organizations to achieve adequate return on investments and to succeed in international competitiveness through cultural awareness, sensitivity, and reciprocity.
Journal of Human Resources in Hospitality & Tourism, 2020
The study explored the contribution of cultural intelligence (CQ) to team relationship conflict and team trust from the perspective of minority cabin crew. Data were obtained from 320 Thai crew members from 7 non-Thai airlines. CQ was negatively related with team relationship conflict and was positively related with team trust. The negative contribution of CQ to team relationship conflict was lower for the Thai crew members who were proficient in the foreign language used by the native members, and for the Thai members who worked in the flights that had a high proportion of Thai crew members on the team.
2020
Working in a multicultural environment today is a common thing, but the challenge of cultural shock is still something that has yet to find the right solution. This is because each organization is different in dealing with the cultural shock that occurs. The subject of this research is the Carnival cruise ship crew which consists of more than seventy crews from different countries, which is a challenge for crews from Indonesia who work on it. Using qualitative descriptive methods from the results of online interviews with five cruise ship crews who have experience working between three to five contracts. This research is to understand the adaptation process of intercultural communication and the barriers to intercultural communication experienced by Carnival crews from Indonesia. The result of this research is the existence of adaptation by divergence and convergence, both verbal and nonverbal in the adaptation process of intercultural communication. These results can enrich the the...
The Significance of Intercultural Competence in Cross-Cultural Communication
Ekonomski Vjesnik, 2016
The aim of this study is to explore the influence of education and additional factors influencing students’ awareness of intercultural differences. For the purposes of this research assessment was carried out with regard to their role in promoting cultural awareness and facing cross-cultural challenges posed by unfamiliar cross-cultural contexts. Cultural education is presumed to be a key factor for achieving a significant increase of cultural sensitivity and cultural awareness in order to ensure successful cross-cultural communication and increase mobility of students/working professionals. For this study, it was assumed that the cultural awareness of students increases due to the courses they take and their overall study experience. A special questionnaire was developed for the purposes of this research, and the obtained results were statistically analyzed with the help of descriptive statistics, the non-parametric chi-square test, and the Mann-Whitney test. The research has show...
The effect of intercultural competence on intercultural communication
2018
Intercultural competence is a relatively new term and may be more relevant than ever due to the growing number of misunderstandings and miscommunication during intercultural interactions. Experts generally point out that it is the existence of intercultural competence which facilitates intercultural communication. The purpose of the present paper is to discuss the effect of intercultural competence on intercultural communication. Therefore the paper reviews the most relevant literature of the topic, and emphasizes the consequences of the lack of intercultural competence on intercultural communication with the help of some case studies collected among Hungarian businesspeople working with partners with different cultural backgrounds. Finally, the paper draws conclusions about the effect of intercultural competence on intercultural communication.