Introduction: Behind the Brand (original) (raw)
Related papers
2009
This paper studies the origins of trademark registration in Spain and offers, for the first time, data across sectors and regions with a long-term perspective. In apparent contradiction to the slow path of industrialization and the economic backwardness of Spain between 1850 and the 1940s, empirical evidence on trademark registration suggests that, in this field, Spanish policies and Spanish firms seemed to be well ahead of other countries. Spain was among the pioneering countries in the Western world in having a state legislation protecting brand registration since 1850. Also, some Spanish regions and industrialized sectors adopted similar strategies to those of its European counterparts in terms of using consistently branding and registered trademarks. Our evidence suggests that firms seem to have used brands and marks, first to fight against fraud and imitation and second to add intangible assets to its products in order to endow them with persistent identity trends regarding ori...
TRADEMARK APPLICATIONS IN A SECTORAL APPROACH
2015
The economic roles of the Intellectual Property Rights (IPRs) are one of the key mysteries of the economic theories. At the beginning of the 1760s a sustained and rapid growth in per capita income occurred all over the word and since then the broad history of economic institutions has still quite important. This research paper relies on the conceptual framework of IPRs. However, the academic literature has claimed that the presences of these institutions are essential elements of a well-functioning economy, but intellectual property has come to mean not only the right to own and sell, but also the right to regulate its use. Moreover several unexploited dilemmas have still remained in practice. In order to support the theoretical insights we inspect to overview the trademarks growth tendencies in various OECD countries. In this perspective we followed a specific taxonomy of the traditional Nice Classes (NCL) to identify the distribution and the growth changes of these property right applications in a specific sectoral approach. Besides determining the differences with some comparative statistics in the branches, we could also demonstrate the economic importance of trademark applicants that place on the protection of brands in the service-oriented industries. However, there was falls in due to the last economic crisis; it seemed to follow a persistent and substantial growth path again. In this sense, we could also suggest the better valorization of IPRs that must be considered in a context to facilitate SMEs’ access to the benefits of globalised markets in these industries.
Contribution of Sectorial Brands to the Competitiveness of the Regions and the Emerging Brands 2
Canadian Institute For Knowledge Development, 2019
Growing trends have generated new terms in brand quality and new brand categories. Global brands have encouraged the penetration of products in markets, but new contexts have emerged, where brands add value to the productive sectors and promote the creation and growth of new companies and new economies. An approach and analysis of the contemporary construction of the sector brand and the value it provides to insert countries, sector, territories, cities, regions and products in global markets was carried out. Because of this, a decomposition was made from macro to micro at all levels and how they have emerged with trends. On the other hand, in the Latin American context, we can observe the emergence of emerging brands that have their origin in the need to meet the demand of priority sectors or undertakings derived from the identification of unattended market niches, with the potential to become trademarks in a higher level. And ultimately, the emerging brand for new product, new trends and new sector focused in the younger consumer and the buyer experience from the emotional side. This research is a contribution to reading with a different perspective than that of the authors, which covers all the new levels of brands and how they are linked to the productive sectors.
"Marking Difference in American Commerce: Trademarks and Alterity at Century's Ends."
1995
Intellectual property laws constitute a political economy of mimesis in capitalist societies, constructing authors, regulating the activities of reproduction, authorizing and licensing copying and imitation — in the service of maintaining the exchange value of texts. The trademark can be seen as the organized legal control of mimesis in capitalist societies. The trademark maintains and garners exchange value in the market, functioning as a tool of capital accumulation. In the late nineteenth century trademark laws became for the first time federal ones in markets recognized as national, and in the United States a particularly "American" consumer needed to be constructed to foster a burgeoning economy. Somewhat unsurprisingly, in precisely the same period we see preoccupations with the frontiers of civilization and the containment of the primitive. Early forms of "othering" and governmentality were at play in service of identity-creation and or exclusion, as well as advertising towards the creation of consumer markets. In the late twentieth century, we witness the politicized responses of those "othered" by those late nineteenth-century. The problem, as we shall see, is that for many peoples, "their own" representations are often legally owned by others, as properties protected by laws of intellectual property.
Trademarks in branding: Legal issues and commercial practices
Business History, 2018
The call for a special symposium on ‘The Brand and Its History’ has led to two journal issues that focus on trademarks and brands, respectively. This issue is devoted to trademarks, the more concrete, well-documented, and measurable aspect of brands. This editorial introduces trademark studies; summarises previous contributions from economic, legal, business, and historical literature; provides a short overview of the topics and findings of the seven articles included in this issue; and reflects on further research.