Management Studies (ISSN 2328-2185) Vol.5, No.4, 2017 (original) (raw)

Abstract

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This research investigates the factors influencing the strategic internationalization approaches of German small and medium-sized enterprises (SMEs) in the medical technology (MedTech) sector. It highlights the challenges these SMEs face due to stagnation in domestic markets and explores how their organizational capabilities are linked to their strategic execution in international ventures. The study aims to uncover the specific elements that determine the success of these SMEs in navigating foreign markets despite resource limitations and stringent regulations.

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