Persepsi Masyarakat Terhadap Corporate Sosial Responsibility PT. Prisma Citra Mandiri (original) (raw)

Persepsi Citra Perusahaan Pertambangan Pt. Baturona Adimulya Melalui Program Corporate Social Responsibility

Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri, 2021

Corporate Social Responsibility (CSR) merupakan bentuk komitmen sebuah perusahaan dalam menjalankan tanggung jawab sosialnya terhadap masyarakat. CSR berhubungan dengan citra perusahaan dimana terlihat pada pelaksanaan kegiatan yang dilakukan secara optimal, sehingga target program CSR dapat tercapai. PT. Baturona Adimulya sebagai perusahaan tambang telah melaksanakan berbagai macam program CSR. Penelitian bertujuan untuk melihat pengaruh program CSR terhadap citra perusahaan pertambangan PT. Baturona Adimulya. Penelitian dilakukan dengan menggunakan instrumen kuesioner yang dibagikan kepada masyarakat Ring I dari perusahaan. Hasil kuesioner yang diperoleh selanjutnya dilakukan uji validitas, realibilitas, dan normalitas dengan bantuan software Statistikal Package for the Social Sciences (SPSS). Analisis faktor dilakukan untuk melihat bagaimana pengaruh program CSR terhadap citra perusahaan. Hasil analisis menunjukkan bahwa faktor-faktor yang mempengaruhi citra perusahaan pertambangan PT. Baturona Adimulya melalui program bantuan CSR yaitu, program bantuan CSR memberikan solusi untuk membantu masyarakat (smart), perusahaan menunjukkan kinerja yang baik melalui program CSR (aloof), program bantuan CSR terorganisir dengan baik (well-organized), program bantuan CSR memberikan pengaruh baik terhadap masyarakat (wise), program CSR yang dijalankan memiliki nama baik di mata masyarakat (reputable). Program CSR yang dilakukan perusahaan memberikan pengaruh positif terhadap citra perusahaan. Persepsi masyarakat terhadap citra perusahaan melalui program CSR adalah baik dengan nilai dimensi citra tertinggi adalah character (skor rataan = 4,09).

Opini Masyarakat Terhadap Kegiatan Corporate Social Responsibility PT Pabrik Gula Candi Baru

KANAL: Jurnal Ilmu Komunikasi, 2016

The purpose of this study was to determine public opinion towards corporate social responsibility Candi Baru sugar factory. This research used descriptive quantitative method, from a population of 367 householders, while a sample of 79 respondents. The sampling technique used proportional sampling techniques and random sampling. Collecting data used literature study, questionnaires and interviews. Analyzing data used descriptive statistics. The result study stated that, Candi Baru sugar factory has conducted two types of corporate social responsibility, namely corporate social marketing and corporate philanthropy. Public opinion towards corporate social responsibility Candi Baru sugar factory has been well overall, but there were still negative opinion of the people. It caused by multiple factors, the distribution of the assistance provided was uneven, the shape and the amount of assistance provided is considered incompatible with pollution and losses caused by the activity of produ...

Sikap Konsumen Terhadap Penerapan Program Corporate Social Responsibility Pt Tanindo Subur Prima

Jurnal Agrise, 2008

Penelitian ini dilakukan untuk mengetahui kontribusi pelaksanaan program Corporate Social Responsibility terhadap perusahaan. Berdasarkan hasil penelitian diketahui bahwa penerapan program Corporate Social Responsibility memberikan kontribusi positif bagi perusahaan. Sebagian besar responden bersikap potif terhadap penerapan program CSR. Dan sikap yang terbentuk tersebut berhubungan sangat nyata dengan citra merek berpengaruh terhadap keputusan pembelian produk perusahaan.

PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PERUSAHAAN

Aktiva – Jurnal Penelitian Ekonomi dan Bisnis, 2018

PT Jasa Raharja (Persero) is a company engaged in the field of social insurance. One of the implementations of Corporate Social Responsibility (CSR) is the Partnership and Community Development Program (PKBL), as a corporate social responsibility that has been regulated in Undang-Undang Perseroan Terbatas. This research was conducted to analyze the effect of CSR on corporate image. The formulation of the problem in this study is how the implementation of PT Jasa Raharja (Persero) PKBL as an effort to form a corporate image. This research method is a case study with a quantitative method with the help of SPSS software. The results of this study indicate that CSR has a strong influence on the formation of company image with a coefficient of 0.790. While the results of the test of determination amounted to 0.624, which means that CSR has an effect of 62.4% on the formation of company image and the rest is influenced by other factors. Based on the results of regression calculations, it can be concluded that if CSR is implemented properly, the company's image will increase.

Persepsi Masyarakat Terhadap Pelaksanaan Tanggung Jawab Sosial Perusahaan (Studi Program Indonesia Digital Community Kota Bandar Lampung)

Wacana Publik

The purpose of this research is to find out people's perceptions of the implementation of corporate social responsibility in the Indonesia digital community program in the city of Bandar Lampung, as a preliminary research, people's perceptions of the implementation of corporate social responsibility are focused on the target SMEs of the CSR / PKBL program located at Witel Indonesia digital. community (INDIGO) in Bandar Lampung City. Corporate Social Responsibility (CSR) carried out by a company can be classified into several dimensions, namely: environment, community involvement, products, and employees. Each of these dimensions has several company measurement indicators to assess whether the social activities that have been announced have been carried out well. Therefore, companies must have a strategy to apply the dimensions to achieve these social activities. With a quantitative approach and data collection is carried out with the help of a questionnaire. Sampling in this study was carried out purposively, namely the sample was selected specifically for the SME target of the CSR / PKBL program located at the Witel Indonesia digital community (INDIGO) in the city of Bandar Lampung. The results of this study found that corporate image is a full intervening variable because it is proven that there is a significant effect of corporate social responsibility on company reputation through corporate image but there is no significant effect of direct corporate responsibility on company reputation.

Pelaksanaan Corporate Social Responsibility PT.PETROKIMIA Gresik

2015

This research aims to understand the social process of dissociative the implementation of csr pt .Petrochemical tlogopojok in the village and village mud .The methods used is qualitative , with a structural approach conflict which sees the community always be in the process of change that is a phenomenon to the community , and every society containing conflict in him .In focus research this will clarify forms the social process of dissociative CSR implementation. The results from this research produce the form of dissociative the social process , dissociative process characterizes the form of interaction where culprit creates a leading to pepecahan or discord , are in the form of competition that indicated when there was competition between companies in implementing csr with the purpose of got a positive image to the surrounding community , competition between the village in obtaining csr .The process of dissociative in the form of contravention can be seen when the company gave ass...

Respon Masyarakat Terdampak Terhadap Program Corporate Social Responsibility (CSR) PT Angkasa Pura Bandara Internasional Lombok Praya

2017

Perhotelan, industri jasa, dan perdagangan bagi masyarakat disekitarnya. Keberadaan BIL memberikan dampak secara ekonomi maupun sosial kepada desa terdampak yang menjadi objek penelitian yaitu Desa Ketara, Tanak Awu, dan Penunjak. Penelitian ini dimaksudkan untuk menganalisis respon masyarakat terdampak terhadap programCSR-Comdev PT Angkasa Pura Bandara Internasional Lombok (BIL). Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam kepada masyarakat terdampak, stakeholder, dan pihak PT Angkasa Pura.Masyarakat desa terdampak pada dasarnya adalah masyarakat mekanis yang memiliki solidaritas kuat. Keberadaan BIL tidak berdampak pada hubungan sosial dan budaya masyarakat terdampak. Namun, pembangunan BIL telah memberikan dampak munculnya sektor nonagraris seperti perdagangan dan jasa, pariwisata, dan industri kreatif. PT Angkasa Pura telah memberikan kontribusi bagi masyarakat terdampak melalui program-program...

Pengaruh Strategi Implementasi Corporate Social Responsibility Terhadap Trust Masyarakat, Dan Komitmen Perusahaan Serta Dampaknya Pada Kinerja Perusahaan (Study Kasus: Perusahaan Swasta Nasional PT Triputra Agro Persada Group)

JURNAL ILMIAH EKBANK, 2020

This study aims to determine the effect of Corporate Social Responsibility Implementation Strategy and Company Commitments on Community Trust. CSR Implementation Strategy for Company Commitments. CSR Implementation Strategy, Company Commitment, and Community Trust in Company Performance. Data analysis using Partial Least Square (PLS). The results show that community trusts are influenced by the concept of CSR implementation strategy that is interlaced by the company's commitment. Company's commitment is directly influenced by the concept of CSR implementation strategy. The company's performance is influenced by the concept of CSR implementation strategy which is interlaced by the corporate commitment and Trust society. The Trust community is directly influenced by the company's commitment. Company's performance is influenced by the company's commitment to the Trust society. The company's performance is directly influenced by the Trust society. The company will need to update its info on CSR so that the farmers will get the latest info in relation to the CSR program PT. Triputra Agro Persada. To reevaluate the CSR program procedures in order to benefit the community impacting company performance improvement. Evaluating the company's guidelines regarding CSR at corporate operational standards. And prioritizing CSR as a corporate strategy to improve performance.

ANALISIS PENGARUH CSR (CORPORATE SOCIAL RESPONSIBILITY) TERHADAP CITRA PERUSAHAAN (Studi Kasus Pada Masyarakat Sekitar PT. Adaro Indonesia di Kalimantan Selatan)

2016

This study aims to determine the effect of corporate social responsibility to the company's image in the community and stakeholders. The independent variable in this study is a support to the community and Environment, with the related variables is the image of Company. This type of research is descriptive research with quantitative approach. Analysis of the data used is multiple linear regression statistical analysis using SPSS 21.0. The coefficient of determination of 0.514, which means that 51.4% Corporate Image variable will be influenced by the independent variables, is support to the community and Environment. While the remaining 48.6% Corporate Image variable will be influenced by other variables that are not addressed in this study. Simultaneous test results (test F), showed that support for communities and the environment simultaneously affect the company's image. While the partial test (t test) showed that the independent variable first public support to significan...

PENGARUH IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CITRA PERUSAHAAN (Studi pada PT. Semen Indonesia (Persero), Tbk.)

JURNAL MANAJEMEN, 2016

Tujuan dari penelitian ini adalah untuk mengukur faktor-faktor yang ada dalam implementasi CSR yang dilakukan oleh PT. Semen Indonesia (Persero), Tbk. yang berpengaruh terhadap citra perusahaan bagi pihak inetrnal dan eksternal perusahaan (masyarakat yang merasakan dampak langsung keberadaan PT. Semen Indonesia (Persero), Tbk.). Hasil penelitian ini dari uji statistik yang telah dilakukan terhadap hipotesis awal penelitian, hanya X 7 (sektor sarana umum) berpengaruh signifikan secara negatif terhadap citra perusahaan (berlawanan dengan dugaan awal penelitian). Sedangkan X 1 (program kemitraan), X 2 (sektor pendidikan), X 3 (sektor kesehatan), X 4 (sektor pelestarian alam), X 5 (sektor bencana alam), X 6 (sektor olahraga, seni dan budaya), dan X 8 (sektor sarana ibadah). Berdasarkan kajian lebih lanjut terhadap hasil uji statistik tersebut, terdapat fakta bahwa hanya 30% dana dari program CSR PT. Semen Indonesia yang disalurkan di Gresik sedangkan 70%nya ada di di Tuban. Kurang maksimalnya sosialisasi dan publikasi atas program-program CSR Semen Indonesia sehingga responden tidak mendapakan informasi yang cukup mengenai program-program CSR tersebut. Pelaksanaan dari program-program CSR yang tidak merata sehingga manfaatnyapun hanya dirasakan sebagian masyarakat saja. Kata kunci : Corporate Sosial Resposibility (CSR), citra perusahaan. PENDAHULUAN Menurut Steinmetz dalam Sutojo (2004), pencitraan perusahaan dapat diartikan sebagai pembentukan jati diri atau identitas perusahaan. Menurut Anggoro (2002:21) dalam Angga (2009) Perusahaan-perusahaan yang memiliki citra bagus, mempunyai ciri: hubungan yang baik dengan para pemuka masyarakat. Kedua, hubungan positif dengan pemerintah setempat. Ketiga, resiko krisis yang lebih kecil. Keempat, rasa kebanggaan dalam organisasi dan diluar organisasi. Kelima, saling pengertian didalam organisasi dan diluar organisasi, dan Keenam meningkatkan kesetiaan para staf perusahaan.