Between Truth and Meaning: Cultural Contexts of Climate Change Communication (K3 Kongress, Salzburg 26 Sep 2017) (original) (raw)

This paper examines the cultural contexts surrounding climate change communication, arguing that such communication is inherently political and shaped by layers of identity, meaning, and association. It challenges traditional understandings of science communication, highlighting how individual factors, value predispositions, and media influence public attitudes towards climate science. The work also discusses the importance of framing and metaphor in climate narratives, suggesting that effective communication must consider the diverse meanings and emotional responses elicited by climate discussions, moving beyond mere scientific consensus to engage broader societal perspectives.