Case Study of CSR (original) (raw)
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SOCIAL RESPONSIBILITY FRAMEWORK AMAZON CASE STUDY
This report intends to give an ethical overview of the well-known company Amazon. We will be looking at their Social Corporate Responsibility Framework under theoretical models mainly based on Kantian, Utilitarianism and rights theory. Using these theories, this report will also provide further details on how this Social Corporate Responsibility culture has been of greater importance for companies like amazon, not just as the added value that is used to be, but how it gives you a competitive advantage of better employee retention or talent attraction among others. This research draws attention to the critics that Amazon receives based on human rights theories and Kantianism, as well as the utilitarianism perspective in which Amazon relies on to be ethic. It also focuses on globalization and how glocal problems arise in this era and finally an analysis of the Carrol model for Amazon, where the research found that it meets goals on every level, however with some issues on ethical and legal level, as well as to question all companies philanthropic level, if it is genuine or they are only seeking some financial or economic incentive, such as tax deduction.
Corporate Communications: An International Journal, 2020
Purpose-The purpose of this study is to analyze how Amazon and Walmart, two of the largest global companies, present the balance among their economic, social and environmental activities and construct their identities as good corporate citizens helping to create a sustainable world. Design/methodology/approach-A content analysis methodology was applied to the companies' official websites in order to examine their corporate social responsibility (CSR) efforts. The Global Reporting Initiative (GRI) framework was used to provide coding categories. Findings-The findings indicate that expectations and pressures from the public may help trigger companies to report their CSR efforts. In addition, this study also indicates that the triple bottom line TBL concept does not fully explain each companies' global CSR efforts. Originality/value-Most CSR studies have analyzed communication in only one country, rather than taking a global view. This study examines how Amazon and Walmart have constructed their identity as global corporate citizens and how they work to communicate their identity globally.
Amazon's Global Market Strategy -Key Sustainability Tool
Global exposure is one of the key qualifying signs of maturity in the online platform. Amazon.com has become a behemoth in the online industry with selling every little thing on the planet through their website and other services. However, there have been verticals of businesses that Amazon has been testing from time to time and innovating diverse business models to embark on the sustainable competitive advantage. This paper emphasizes on Amazon's global expansion strategies vibrant ecosystem of global trade. Paper reveals how Amazon's business sets a classic example in this dynamic online environment catering to web services, fulfillment and warehousing centers logistical hurdles, prime subscriptions and many more.
Corporate Social Responsibility: A Review of the Top 100 US Retailers
Corporate Reputation Review, 2009
This study is motivated by the lack of information about the retail industry ' s commitment to and attention given to socially responsible behaviors. The purpose of the study is to discover in what context corporate social responsibility (CSR) is being addressed within the top 100 US retail organizations. The framework of the study consists of principles of CSR, processes of CSR and outcomes of CSR. Based on this, corporate web pages were reviewed using content analysis procedure. Just over one-half of 100 US retailers mentioned CSR principles either in separate statements or embedded in mission statements. Economic statements were most common to category killers whereas discount stores predominantly mentioned philanthropic statements. In the analysis of CSR programs, social programs followed by environmental programs were most frequently mentioned. The results suggest more retail firms should be involved in communicating their social responsibility beliefs on their corporate website although previous research showed that a majority of Fortune 500 companies used their website to promote some aspects of CSR.
Business Case for CSR Literature Review
In the last ten years, the notion of a 'business case' for corporate sustainability has increasingly been used by the corporate sector, environmental organizations, consultancies and so on, to seek justification for sustainability strategies within organizations. In this paper, we aim to systemize and assess existing research and tools related to this increasingly popular concept. We present a review of (1) theoretical frameworks, (2) instrumental studies aiming to either prove or disprove a hypothesized causal sequence between corporate social or environmental performance and financial performance, (3) descriptive studies examining manager's actual perceptions and practices, and finally (4) tools. We identify a clearly insufficient understanding of manager's key arguments or business logic for adopting corporate sustainability strategies (how 'business cases' are built, how effective they are and what barriers they face). We attribute this primarily to lack of descriptive research in these areas.
The role of corporate social responsibility (CSR) in business has evolved and led to an era where industry leaders can no longer overlook the importance of being participative corporate citizens. This is not only because of the media's skeptical attitude toward whether or not companies' CSR efforts are sincere but also due to key stakeholders' ability to hold companies to a higher standard than ever before as companies can gain competitive advantage through CSR. These programs result in addressing global challenges, such as climate, and poverty, or simply improving employee retention, so it has become increasingly clear that CSR is not just the new trend for companies but a necessary tool that organizations must integrate into their overall business strategies to build a stronger reputation as well as to also increase credibility among their key audience and enhance customers' willingness to repurchase, pay premium price and enhancing positive word of mouth. According to the literature review, the link between CSR and competitive advantage at the firm level has long been an important topic for both CSR researchers and
The evolving path of CSR: toward business and society relationship
Journal of Economic and Administrative Sciences, 2021
Purpose-This paper takes a critical look at the meaning of corporate social responsibility (CSR) based on the available literature on the subject matter. As CSR is an evolving concept both in meaning and practice, this study aims to highlight CSR actions of the world's six largest organizations (Google, Twitter, Amazon, Apple, ExxonMobil and Walmart). The purpose of choosing these organizations and their CSR adoption was to examine the business-society relationship and the role of key stakeholders in establishing this association. Design/methodology/approach-This study examined CSR through the case study approach and provides valuable insights by showing that CSR is a connecting link between business and society.
Essay on Corporate Social Responsibility in eCommerce Companies
In the following article, corporate social responsibility (CSR) is addressed in its importance as a popular project for organisations, however, studies show that CSR does not present long-term value for most firms. Eight studies on CSR and ecommerce are assessed utilizing the social paradigms proposed by Burrell and Morgan (1979) and expanded upon by Deetz (1996). Appendix B provides a summary of this assessment. The topic of CSR in ecommerce firms is described as being immature and it is therefore suggested that researchers take either the interpretive, critical, or radical humanist perspectives in order to obtain the most valuable findings. Producing practical information (Local/Emergent) while broadening the discourse through dissensus is also proposed as beneficial to this budding domain. CSR is said to experience an unsteady transition when theory is taken from academics and into a functional application, thereby making long-term planning unrealistic.
THE NEW ERA OF 'CORPORATE SOCIAL RESPONSIBILITY Co-author: Ms.NEHA GUPTA
CSR is becoming a complete business strategy that aims to ensure the long-term viability of the business, by assuming an active role in the development of the community, the economy, and the environment through good business practices. CSR initiatives by organizations have become tools to pass the message of sustainable consumption among consumers, employees and society at large. It all promotes green behavior in society. The present study aims to understand the importance, effects and key dimensions of CSR in today's dynamic environment. Howard Schultz, the CEO of Starbucks once described corporate social responsibility as -trying to achieve a fragile balance of creating the necessity of profitability and balance of having a social conscience‖ IRJMST Volume 5 Issue 1