Corporate Social Responsibility within Social Media-Stakeholder Relations Strategies: Case of Turkish Stock Exchange Companies (original) (raw)
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A Review Paper and Research Agenda on Corporate Social Responsibility & Social Media
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Corporate Social Responsibility(CSR) activities remain important factors for the corporates to gain favourable stakeholder atti tude and it is an attempt to maximize business benefits. Today, corporates are expanding their use of social media in communicating CSR activities to the stakeholders. While studies on CSR is wide, research into the social media and CSR is narrow. Communicating CSR activities of corporates to the general public or stakeholders still rely on the traditional methods. International studies show that significance of social media or digital platform in delivering the companies brand value or recognition to the stakeholders in an effective manner. Study analyses how the corporates are using social media in communicating, educating different avenues of CSR practices. Social media is providing a great opportunities to the corporates to maintain a permanent relationships with different stakeholders. It is crucial toanalyse how the companies use effectively engage in informing, educating and influence between corporates and general public. A systematic, interdisciplinary study of CSR through digital platforms is fundamental to establish a good rapport and to be up to date of the work. The modern technology and digital platforms has a diversified features to advance corporates involvement with stakeholders through accountability, transparency, moral integrity, fairness and participation. Finally, this study emphasizes the use and effectiveness of Social Media in communicating CSR with public in the two way communication process. Following a systematic literature review proposals for future research directions were also formulated.
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The paper describes corporate social responsibility (CSR) communication on Facebook and Twitterhow the companies use the social media for accomplishing their CSR communication goals. On the sample of ten global companies with the best CSR reputation research tracks down their social media activity, as well as posts, likes and comments of their customers. Observed companies on average dedicate about 1/10 of their social media communication bandwidth to CSR topics, mainly on Facebook. CSR topics do not seem to be of much interest to the readers (CSR posts are mostly ignored), but at least user sentiment related to CSR messages has been proven to be mostly positive. CSR on social networks is well established, leading CSR companies use this communication channel extensively
Corporate Social Responsibility in Social Media
alexandria.unisg.ch
The paper describes corporate social responsibility (CSR) communication on Facebook and Twitterhow the companies use the social media for accomplishing their CSR communication goals. On the sample of ten global companies with the best CSR reputation research tracks down their social media activity, as well as posts, likes and comments of their customers. Observed companies on average dedicate about 1/10 of their social media communication bandwidth to CSR topics, mainly on Facebook. CSR topics do not seem to be of much interest to the readers (CSR posts are mostly ignored), but at least user sentiment related to CSR messages has been proven to be mostly positive. CSR on social networks is well established, leading CSR companies use this communication channel extensively
Corporate Social Responsibility In Turkey: An Analysis Through Web Sites
Journal of Business Research - Turk, 2016
In today's business environment, there is no chance for a corporation to be succeeded simply by doing profit oriented business. Corporations are the living entities along with their stakeholders therefore corporations are expected to be responsive on the cultural, environmental and economic issues of society. Socially responsible programs that corporations execute would contribute the corporate image and reputation. Furthermore, these programs benefit both corporations and society. The aim of this study is to examine the presence and organization of information on corporate responsibility present on the corporate web sites of companies which are in the Capital top 500 list. We will choose the top 100 companies on the top 500 list. By using content analysis, identified corporate responsibility issues will be analyzed. In this study, the information given in the web sites of these top 100 companies will be analyzed. We will be examining how the information is organized, presented, and related to the corporate responsibilities.
The concept of corporate social responsibility explains that tasks of businesses are not only fulfilling the responsibilities by producing the goods and services. Also it has a chance of responsibilities towards workers, customers, holder of shares, competitors and even more significant than these to environmental problems. The aim of this study includes the factors of social responsibility have been cited in the former studies with providing about the social responsibility projects carried out in Turkey. This study is formed of three stages; in the first stage corporate social responsibility concept is examined in general form, in the second stage the dimensions that are concerned with this concept. In the last stage the corporate social responsibility projects of some well-known companies in Turkey are given. Consequently in the long term, this concept provides added value to the corporation strategy and its profitability. Also the corparate's brand as being a part of business strategy strengthens the image of the brand and its image.
The Importance of Corporate Social Responsibility Communication in the Age of Social Media
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The practice of Corporate Social Responsibility (CSR) places opportunities for companies to re-think how everyday management decisions can affect society and environment. Today, companies use different avenues to communicate CSR practices. For instance, social media is currently one of the most important and powerful communication channels, providing great opportunities to interact with stakeholders and maintain permanent relationships. This paper focuses on analyzing how companies are using social media platforms for CSR communication. First, a content analysis was conducted to the Facebook and Twitter profiles of 50 companies. A total of 2412 posts on Facebook and 12543 tweets on Twitter were encountered. Second, based on the analysis of the messages, a conceptual framework for CSR communication through social media was developed. Three main features were established as important resources for CSR communication on social media profiles: presentation, content, and interactivity. Findings pointed out that social media sites (in spite of its interactive characteristic), were used as another one-way communication channel for communicating CSR, failing to promote feedback and stakeholder participation and engagement.
Communicating Corporate Social Responsibility on Social Media
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The purpose of this study was to explore what corporations with good reputations communicate on social media. Based on a content analysis of 46 corporate Facebook pages from Fortune's "World's Most Admired Companies," this study found that corporations communicate noncorporate social responsibility messages more frequently than corporate social responsibility (CSR) messages. When communicating CSR activities, corporations employed an informing strategy more often than an interacting strategy and included internal publics' activities more than external publics. This study also found that publics engage more with noncorporate social responsibility messages than CSR messages, which may reflect public cynicism of CSR communication.
4th International ACHARAKA Congress on Humanities and Social Sciences Proceedings, 2023
In today's world, most corporate leaders are genuinely concerned about running their organizations in ways that promote economic growth, respect human rights, and are more environmentally sustainable. This sincere concern, on the one hand, has reshaped organizational structures and business plans, on the other hand, it has begun to manifest itself as a complement and reinforcer of marketing activities. The transformation of sincere concern into virtue signaling or sometimes turning into an exaggerated and pretentious attitude while getting away from its essence has led to new ethical discussions. It is argued that the essence of most such branding approaches is solely to increase profitability, maintain customer loyalty or appeal to new customer segments. On the other hand, it should be considered that this accusatory perspective may have consequences that belittle or hinder corporate social responsibility (CSR) efforts of businesses. In the marketing literature, the situations where corporate social responsibility ends and virtue signaling begins, and how these are reflected in customers and communication channels is a significant topic of discussion. This paper aims to review the literature on this issue while examining the main marketing examples in social media channels, which play an essential role. Within the scope of this research, social responsibility projects carried out on the social media platforms most widely used by consumers in Turkey and consumer feedback on them were analyzed. It has been determined that for marketing activities developed with social responsibility projects not to be perceived as virtue signaling, the project should be developed and meet with the right audience in the right channel.