Developments in Social Sciences (original) (raw)

Recreational Fishing as a Tourism Event and the Potential of Turkey

Due to technological developments, decrease in working hours and increase in people's leisure time, increase in education and their income levels have increased demand for recreational activities (Mansuroğlu, 2002). People could have the chance to realize their potential, to use their creativity, and thus to meet the need for selffulfillment at the top of the hierarchy of needs because of recreational activities (Sevil, 2012). Recreational activities eliminate physical and mental tiredness of people and give them physical, spiritual and creative power (Sağcan, 1986). Fish hunting that could not go beyond “collection from the nature” which was the simplest form of production in pre-historic times (Çelikkale et al., 1993), has become one of the popular recreational activities of the 21st century. Recreational fishing is defined as hunting of seafood (usually fish), not to meet basic nutritional needs and not to carry a local and exportoriented commercial purpose (FAO, 2012). Recreational angling meets a variety of basic needs, including recreation (form of outdoor leisure), consumption (way of getting healthy food) and sport (can be competition based) (Wolos, 2006). In addition, recreational fishing provides extremely positive values for the society (Norling 2003). These activities have a positive, preventive and curative effect on physical discomfort and stress-related diseases. In addition to this, recreational fishing is an excellent activity that can be shared with friends and family and is sustainable for life. (Eriksson, 2008). As expressed by Hinckley (1998), in many developed countries, recreational fishing has a significant economic impact on most of the domestic and coastal waters. About a ten percent of the population in these countries regularly engages in recreational fishing, and provides social, economic and ecological benefits for the society. Recreational angling activities have an important economic potential as a touristic activity with the effect of positively contributing to the increase and distribution of tourism revenues within the geographical possibilities of the region or country.

Social Science Researches in the Globalizing World-.pdf

This book, “Social Sciences Researches in the Globalizing World” has eight sections (public administration, geography, tourism, economy, marketing, psychology, sociology) and 71 Chapters written by different authors who are experts in their field.

Sustainability Communication in Tourism Industry: An Analysis of Companies Listed in Borsa Istanbul Equity Market According to OSEC Model

3th International Congress on Tourism, Economic and Business Science, 2019

Sustainability and corporate social responsibility have been occupying the agendas of companies, especially for the last two decades. As sustainability gains importance, more companies start to support pro-environmental behavior, make green investments, publish sustainability reports, and take part in sustainability studies. As sustainability transforms from “should have” into “must have”, sustainability communication and sustainability marketing have become the “sine qua non” for most industries, including the tourism industry. This research aims to provide an analysis of the use of sustainability marketing in tourism companies by putting forward the question that whether sustainability communication practices can be perceived as a tool which increases the competitiveness of the companies or not. Sustainability in tourism industry is multi-sectoral and includes many tourism segments like hotels, restaurants, agencies, transportation and so on. Regarding the size of the industry and the data availability, only the tourism companies listed in Borsa Istanbul Equity Market are investigated. In the study, the main data are collected from companies’ web sites, and supplementary data are collected from companies’ sustainability reports, disclosures, and other sustainability-related communications.

Gendered Marketing

3th International Congress on Tourism, Economic and Business Science, 2019

Market segmentation is a widely used process of dividing customers into groups based on different aspects like SES (socioeconomic status) groups, locations, interests, etc.. In addition to these aspects, it is seen that gender is also used as a marketing segmentation parameter and this trend seems to be rising especially in recent years. The presumption underlying gender-based marketing segmentation is that: men and women prefer gender signaling products in spite of the fact that the ingredients and the USPs (unique selling propositions) of these products are almost the same. This consumer behavior is especially seen in cosmetics, cars, fashion, and cigarettes. The research method used in this study is focus group. In the study, the products which are on sale under the category of “Shower Gels and Bath” on Migros Virtual Market are investigated. Under this category, there are 104 products in total. These products are examined according to their specific labels. Using a focus group, the paper discusses gendered marketing and aims to gain insight about consumer preferences and perceptions about gendered products.

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