Audience Preferences of News Stories on Social Media (original) (raw)
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News Reading Habits of Social Media Users: Comments, Shares and Likes
e-Journal of New World Sciences Academy, 2018
News reading habits of readers vary with the arrival of the new media. Readers can like, comment and share so readily what they what. Sensational headlines, interesting ve current issues can draw more attention and get more feedbacks. Internet mediated and virtual communication can lead to comfortable and irresponsible behaviors that are seen less face to face. Internet platforms and news site pages sometimes can turn into lynch and hate situation. Desire to express oneself and momentary reaction greatly is seen in comments and sharings. Comments, sharings and likes find out that readers react what kind of news and topics. In this study, haberturk.com.tr that is Turkish news web site is examined in terms of what kind of news topics that readers comment, share and like in a specific date. Research results indicate that what kind of news are more or less responsive in terms of readers.
Profiling news consumption on social media
Jurnal Komunikasi Profesional, 2021
Social media is an exciting platform to be researched at this time because users are increasing. This condition is a challenge for the media to be able to take advantage of this phenomenon into a great opportunity. The concept of social media journalism is growing as many media use social media with diverse objectives. A lot of studies have tried to see from a variety of spectacles. This research fills the research void related to the consumption of news through social media in Indonesia based on uses and gratification theory and social media concept. The survey conducted by distributing questionnaires online for two months to get 736 respondents from various regions in Indonesia. The result is that social media is not the main place for Indonesian people to look for news. Most of the respondent is still looking for news through two mediums, namely offline and other online. People who access news through social media are satisfied, but they do not have confidence in the news on soci...
Share, Like, Recommend: Decoding the Social Media News Consumer
This study examines the impact of social media spaces on news consumption, based on an online survey of 1600 Canadians. News organizations are rushing into social media, viewing services like Facebook and Twitter as opportunities to market and distribute content. There has been limited research outside the United States into the effects of social media on news consumption. Our study found that social networks are becoming a significant source of news for Canadians. Two-fifths of social networking users said they receive news from people they follow on services like Facebook, while a fifth get news from news organizations and individual journalists they follow. Users said they valued social media because it helped them keep up with events and exposed them to a wider range of news and information. While social interaction has always affected the dissemination of news, our study contributes to research that suggests social media are becoming central to the way people experience news. Networked media technologies are extending the ability of users to create and receive personalized news streams. Investigating how networked publics are reframing the news and shaping news flows would contribute to our understanding of the evolving relationship between the journalist and the audience.
News and social networks: audience behavior
Based on a quantitative approach, this paper presents some of the preliminary results of a research project focused on the analysis of the motivations that encourage citizens to actively participate in online news media, using the mechanisms provided by their websites, and through open social network platforms. The findings show that, although there is a widespread discourse of distrust in connection to journalists and the traditional media institutions, as well as general criticism of the actual practices of journalists, the common understanding of the participatory dimension of the media does not entail discourses of change or modification of the existing hegemony. Instead of turning to alternative sources, such as citizen journalism or non-traditional media, or taking the lead by creating their own content, citizens prefer to continue to respect journalism as a profession and the traditional media institutions as the main producers of news as well as the most trusted sources of information. Furthermore, although in previous studies audience participation “in” the media has been highlighted, the findings of this research show that the practice of user recommendation or dissemination of media content through social networks has been adopted by a large number of citizens.
The convergence of old and new media has resulted to a paradigm shift in newspaper readership patterns among different sections of media content consumers in Nigeria. Almost all the mainstream newspapers in Nigeria now have online presence with a considerable number of readers on Facebook and other social media platforms. However, the technological architecture does not allow users to have full access to online newspaper contents on Facebook leaving them with just the news headlines and a section of the news content with a web link to click in order to have access to the full news contents. This however, has posed a challenge to many users as most of them react and comment to these news according to the content of the headlines, liking and sharing the news even when the news contents may be saying a different thing from the headline or even when the headline is misleading. This study, therefore, evaluated how exposure to online newspaper headlines defines the online newspaper readership patterns of Facebook users in Enugu metropolis. Anchored on the Uses and Gratifications Theory, the study adopted Survey research method with a sample size of 400. The study found that users in Enugu metropolis who read online newspapers on Facebook often do not read the full contents of the news story thereby basing their opinion on the headline and the section of the news that displays in their Facebook page and this has made some of them to hold wrong opinion about an issue sometimes as the headline may have misled them. The study therefore, recommended that users should endeavor to read the full story in the online newspaper website before commenting, liking or sharing the news by clicking on the web link provided by the online newspapers in their Facebook page. This is to help them form the right opinion since headlines are sometimes deceptive.
2019
Today, social network sites (SNS) are a major platform for news consumption. However, their interface differs dramatically from those of news sites. On SNS, news posts lack the traditional news cues that guide audience selection of stories. Instead, they are accompanied by social cues, traces of engagement by other users with news items. This process is known as the socialization of news. This study sought to test the effect of the socialization of news on users’ attention and selection processes. By means of an experimental design employing eye-tracking measurements (N = 86), the study (1) asked whether the existence of various social cues of endorsement (user comments, ‘Likes’, and ‘Reactions’) influenced attention and selection; (2) explored how users divided their attention between news information and social cues, and whether social endorsement affected the attention given by users to news cues; (3) identified differences among users regarding their sensitivity to social endorsement (relying on two psychological traits: self-monitoring and need for cognition). The findings demonstrate that social cues have some effect on attention and selection processes; however, users varied significantly in their response to social endorsement, both in terms of attention and selection. Together, the findings suggest that the socialization of news has changed news consumption processes, and that the consumption of news on SNS might require the development of a new theoretical approach to the consumption of news.
Shares, Pins, and Tweets: News Readership from Daily Papers to Social Media
This paper compares the volume of news articles per section in newspapers and social media platforms. To this end, two weeks of news articles were retrieved by querying the public Application Programming Interfaces (APIs) of The New York Times and The Guardian and the diffusion of each article on social media platforms Twitter, Facebook, Google , Delicious, Pinterest, and StumbleUpon, was tracked. The results show significant differences in the topics emphasized by newspaper editors and social media users. While users of social media platforms favor opinion pieces, along with national, local, and world news, in sharp contrast the decision of news editors emphasized sports and the economy, but also entertainment and celebrity news. Common to social networking sites is the prevalence of items about arts, technology, and opinion pieces. Niche social networks like StumbleUpon and Delicious presented a greater volume of articles about science and technology, while Pinterest is mostly dedicated to fashion, arts, lifestyle, and entertainment. Twitter is the only social network to have presented a statistically significant correlation with the distribution of news items per section by The Guardian and The New York Times. The results of this study provide a bridge between journalism and audience research and present evidence of the differences between readership in social and legacy media.