Digital Activism: Counter Hegemony dalam Karya Seni (original) (raw)

This study looks in detail how the digital activities of Biennale East Java is a form of criticism as a silent resistance to the hegemony of ideology, norms, rules to the myths that exist in society, especially the modern society of Indonesia is always connected in the Internet society critical social theory Marxism in mind and Gramsci perspective (Carroll & Ratner, 2010). Using the qualitative research approach and research method of Digital Etnometodologi (Heather, 2012) with gramscian hegemony analysis, it is purposed the research objectives, firstly, to describe how social movement process in digital format by Biennale East Java. Second, see in detail the process of digital communication media production on digital artwork created by artists Biennale East Java. Third, describe Digital Counter hegemony form by digital artist Biennale East Java in digital art work. The benefit of this research is to obtain a preposition of hegemonic theory in the digital world in digital art created by digital artists, or can be called Digital Counter Hegemony for theoretical and practical benefits, providing detailed description of the process of digital social movement, the process of producing digital communication media to the analysis of digital works Biennale East Java as a form of Counter hegemony. Keywords: Social Change, Global Identity, Digital Activism, Counter Hegemony