Urban Festivals: Reshaping the Perception of the City (original) (raw)

Festival Tourism – the Concept , Key Functions and Dysfunctions in the Context of Tourism Geography Studies

2013

Festival tourism – the concept, key functions and d ysfunctions in the context of tourism geography studies Festivals are a rapidly developing phenomenon, whic h is why they are frequently studied in different sciences. They play a major role in the development of tourism; therefore it is important to c nduct a comprehensive study of festivals within the framework of tou rism geography. Travel to visit a festival may be treated as a separate ty p of tourism called festival tourism. It has a substantial influence on the tourist space. If the impacts are positive, they are referred to as functio s. There are also negative impacts described as the dysfunctions of festi val ourism. The aim of this article is to compensate for the shortage of g eographical works concerning festival tourism. The author’s intention is to present festivals as an object of study in tourism geography, to provide th definition of festival tourism, as well as to establish its main impac ts on the tourist space ...

Role of Local Festivals in Promoting Social Interactions and Shaping Urban Spaces

International Conference for Sustainable Design of the Built Environment-SDBE London , 2017

Urban Spaces have played an important role in people's psychological life and in their integration with environment, as it is the mediator between people and their environment. Despite its importance, many communities suffer from the absence of positive communication between people and place. And this lead the governments to seek for a solution and they found that events can be used as a tool of enhancing the social engagement as they can reach a broad swathe of the population and have potential social benefits, like offering celebrations and building social networks within communities. In addition, they can help in build cohesive communities, offer employment opportunities and attract visitors to destination. More recently, there has been a focus on their ability to deliver social or political messages to audiences. Festivals are considered the most effective patronize for social formats impact on the spatial formation, since the human is the main sponsor for forming the spaces that contain all the events that may be specific or temporary, thus it was essential to show physical and non-physical components for space formation in order to gain access to identify the reciprocal relationship between people and place and highlight the successful spatial expressions that help boost the spirit of communication between people and develop a sense of place. The paper seeks for identifying the relation between people and urban spaces and how the dynamics of social life shaped the special spatial arrangements created. An analytical study was formed by observing the varieties of social behaviours occur within the urban spaces and analysing the reflection of these behaviours on the transformation of this space during local festivals. The results shows how the spatial setting and structure of the place can organize and control these relations and can contribute the feeling of belonging.

The festival - the mark of the city's cultural identity in the context of urban marketing

Colocvii teatrale, 2022

Should we attach to the notion of identity, that of culture, we will have a more comprehensive and at the same time more precise vision of the relationship that exists between the two terms. The cultural identity is that something that recognizes the human community (social, political, regional, national, ethnic, religious) in terms of values, mentality, commitments, traditions, beliefs, historical memory. To understand the notions of identity and culture, we refer to the individual and then to the group and to the manner they relate to the community, society and why not, the citadel, meaning the city. The latter becomes cultural when it values the customs and traditions of its inhabitants, its heritage, the works of its artists and craftsmen. This article attempts to analyze the interdependence that could exist between a cultural manifestation, more precisely a festival with its thematic aesthetics specific management and the cultural identity of the city that hosts it. Nowadays, the culture plays the role of helping to convert cities into dynamic and attractive urban centers. It is commendable that this reconversion is also used by smaller towns in order to promote their identity. The phenomenon itself is known as urban marketing and has, among other attributes, the role of imposing a new way of conduct on civil servants and local public authorities. It also makes us have a certain conception of cities-in our case-thanks mainly to cultural history, but also in depending on the cultural policy they pursue, due to the image they want to promote, or through works of art, through the realization of certain artistic projects: festivals, branded cultural events, etc. This is the case of the city of Tournai in Belgium, a border settlement entered into the phenomenon of European metropolisation which leads to the formation of centers composed of networks of metropolises and which become economic, social and political pillars, but also cultural, with a whole administrative dynamic and cultural facilities (cultural centers, museums, theaters, universities, etc.). The biennial festival we are referring to is called "Découvertes, marionnettes et images", being the only one in the French-speaking area of Belgium. The reputation of the festival is inevitably associated with the city of Tournai, and this association adds more value, effectively contributing to its image in the region and not only. The cultural identity of the city is linked among other things to the evolution of the festival and vice versa. It is an international festival dedicated to contemporary forms of puppet animation. From the theater of objects, passing through street art, dance or digital art, each edition of the festival gives access to the wealth of contemporary forms of the puppet and marionette as well as their interdisciplinarity. The analysis of the "Découvertes, images et marionnettes" festival

Marketing Urban Destinations Through Festivals, in: Journal of Tourism (Revista de Turisme), issue 21, 2016, pp. 43-49

Within the context of enormous competition on the international tourist market, destination branding is getting an increasing importance as a way to attract more tourists and visitors. There is an overall trend away from product features towards lifestyle or value systems which reveals that the consumer of today makes choices based on whether or not a product fits into her or his lifestyle and whether a destination represents a desirable tourist experience. After theoretical literature review on brand identity, the results of a festival visitors' opinion survey about " Include the city " festival's contribution to the brand identity of Burgas city are discussed. The survey methodology includes descriptive statistics, Z-score method in order to classify in groups visitor's opinion as well as content analysis of visitors' opinion. Three research hypotheses are checked and suggestions about the festival's marketing contribution in three aspects to the brand identity extension of urban destination Burgas are presented.

Resident’s Perception of Festivals – a Case Study of Łódź

2012

the fastest growing types of events in the world. Recent years have brought many scientific studies, which include an analysis of the economic and social functions of festivals, as well as their organization and management. Particularly intensive research is carried out in the field of social interactions. The scope of study includes the analysis of the local community’s perception of festivals. The authors of this article decided to contribute to this stream of research and analyze the perception of the festivals organized in Łodź – one of the largest Polish cities. For this purpose, the authors conducted over 1200 interviews with Łodź inhabitants in order to examine how they perceive these events. The main objects of the study were the inhabitants’ evaluation of festivals and their importance for them, the assessment of festival organization, the impact of the events on the image of the city and the residents’ participation in festivals. Sociologia 2012, Vol. 44 (No. 6: 704-728)

MARKETING URBAN DESTINATIONS THROUGH FESTIVALS Journal of tourism studies and research in tourism [Issue 21]

Within the context of enormous competition on the international tourist market, destination branding is getting an increasing importance as a way to attract more tourists and visitors. There is an overall trend away from product features towards lifestyle or value systems which reveals that the consumer of today makes choices based on whether or not a product fits into her or his lifestyle and whether a destination represents a desirable tourist experience. After theoretical literature review on brand identity, the results of a festival visitors' opinion survey about "Include the city" festival's contribution to the brand identity of Burgas city are discussed. The survey methodology includes descriptive statistics, Z-score method in order to classify in groups visitor's opinion as well as content analysis of visitors' opinion. Three research hypotheses are checked and suggestions about the festival's marketing contribution in three aspects to the brand ...

The Importance of Research on Cultural Festivals

Journal of Arts Management, 2022

Our first contribution is one of the papers presented at the workshop in Valencia. “Exploring Attendees’ Experience in a Reggae Festival: A Case Study of Rototom Sunsplash,” by Carmen Pérez-Cabañero, Walesska Schlesinger and Amparo Cervera-Taulet, deals with the “quality of the festival experience” seen as an overall subjective perception of the quality of the service experience.

The Impact of Societal Transformations on the Urban Spaces During the Local Festivals

The Academic Research Community Publication, 2018

Urban Spaces had played an important role in the individuals' psychological life and in their integration with their environment as it's considered as the mediator through which the interactions between people with each other and with their natural environment, they can exchange their cultures and spread activities. Despite its importance, many communities suffer from the absence of positive communication between individuals and place they belong to or lack of happiness while being in it. The reason for that is the ignorance of some urban designer to the role of the humanity in the process of the design and its impact on the formation of the urban spaces, though through urban design the complexities of the place can be managed and a general framework for change can be created by designing a compatible and sustainable space for users depending on the events and activities located in it that show political, social and economic transformations that occurs to the communities and affect the social development for individuals. Although there are social diversity among members of the same community but it was observed that there is a similarity in their behaviors towards certain positions, which expresses their culture. Social celebrations (Festivals) are considered the most effective patronize for social formats impact on the spatial formation, as it helps in supporting the idea of individuals' belonging to the place since the human there is the main sponsor for forming the spaces that contain all the activities and events that may be specific or temporary with a time or an event, and thus it was essential to show physical and non-physical components for space formation in order to gain access to identify the reciprocal relationship between the individual and the place and highlight the most important and successful spatial expressions that help boost the spirit of communication between individuals and develop a sense of belonging to the place. The paper examines how the dynamics of social life at the local scale are shaped by the special spatial arrangements created for urban festival events by the observation of the social changes impact on the resulting urban transformations during festival and its role in individuals' sense of belonging substation.

The Role of Festivals in Developing and Promoting the Urban Tourism in the Bucharest Municipality

Academic Journal of Economic Studies, 2017

Nowadays, the tourism for festivals is a sector of the events tourism, in full development, being of particular interest for both the organizers and the public. The study aims to identify the phenomenon as a whole for the tourist interest, proposing a classification in several types of the identified festivals, considering the peculiarities of the time, space and mental mapping criteria of the consumers (at local, national, international level etc.). Taking into account all these, a period of seven years (2009 - 2015) were chosen for study, in order to identify the evolutionary changes which have occurred and to understand their nature. Furthermore, there have also been researched the fundamental aspects of the tourism for festivals in order to demonstrate that this type of tourism is an essential component in the development of tourism in the urban areas.

Resident’s perception of festivals – a case study of Łódź, Cudny, W., Korec, P., Rouba, R. (2012) Slovak Sociological Review

Festivals are presently among the fastest growing types of events in the world. Recent years have brought many scientific studies, which include an analysis of the economic and social functions of festivals, as well as their organization and management. Particularly intensive research is carried out in the field of social interactions. The scope of study includes the analysis of the local community’s perception of festivals. The authors of this article decided to contribute to this stream of research and analyze the perception of the festivals organized in Łódź – one of the largest Polish cities. For this purpose, the authors conducted over 1200 interviews with Łódź inhabitants in order to examine how they perceive these events. The main objects of the study were the inhabitants’ evaluation of festivals and their importance for them, the assessment of festival organization, the impact of the events on the image of the city and the residents’ participation in festivals