La audiencia social y el mundo narrativo de la ficción: Análisis de los comentarios de los fans y community managers sobre la ficción televisiva y webseries españolas (original) (raw)

The article explores the opinion of social audiences on the fiction programs that premiered in Spain over the period between 2011 and 2012, when the synergy between television and the internet in Spain was strengthened. The investigation analyzes the social buzz created by fans, community managers and, eventually, by other members of the program’s team (e.g., actors) after the last episode of 72 programs (44 series and TV series and 28 web series) aired. Of the 8,103 comments gathered, 62.6% (5.073 posts) refer to the fiction story consisting of plots, characters, actors, and scenarios. The content of the messages has been dissected through a codebook designed for the Atlas.ti software. The results con firm the fans’ inclination towards humor, surprise, and characters representing positive values, while negative judgments focus on badly orchestrated endings. Finally, the discourse that emerges from the social environment pursues the promotion and construction of a quality image of the program that avoids any critical comments.