Romanian Campaigns on Corporate Social Responsibility – Signs of Glocalization (original) (raw)

Corporate Social Responsibility in Romanian Companies – between Perceptions and Reality

2011

Starting with the premise that corporate social responsibility is a major factor for lasting development in a global economic society, this article sets forth an analysis of the realities and tendencies within the Romanian CSR. The present article offers the analysis done after the research of the organization, coordination, and activity model for CSR in Romanian companies, and of the benefits these have as a consequence of socially responsible involvement within the communities they relate to. We focused on communication methods and the transparency degree within CSR activities of these companies, and we noticed the perceptions regarding the specifics of local CSR.

CSR Strategies and Practices: The Case of the Czech Republic 1

2014

The concept of Corporate Social Responsibility (CSR) has been the subject of debate and research with non-profit organizations in the CR since the early 1990’s. This concept has been embedded in Czech society by the local subsidiaries of multinational corporations (MNC’s). CSR is a strategy whereby the corporations take responsibility for the economic, social and environmental consequences of their business activities. In so doing, they undertake to limit/eliminate the negative impact which they have on their ‘stakeholders. The aim of this paper is to identify and analyze the extent to which the local subsidiaries of MNC’s really do implement and utilize the CSR concept in favour of stakeholders. The local trends are characterized in terms of quantity and quality. Year by year, a growing number of businesses formulate a CSR strategy and develop CSR projects. The quality of these projects is also constantly being improved upon. They focus on disadvantaged communities, the sustainabil...

The Corporate Social Responsibility System Practiced by Romanian Companies

Postmodern Openings, 2021

Recent research has shown that the corporate social responsibility system has a positive impact on consumer behavior regarding products or services that promote social responsibility. Thus, it can be stated that customer loyalty to a particular company derives not only from commercial benefits but also from the components of corporate social responsibilities practiced by the company. The vast majority of company managers in Romania do not understand what it means to be a socially responsible company, which is why they do not even agree with most of the definitions given to corporate social responsibility; secondly, when asked to explain what social responsibility means, they are not able to make logical arguments; I argue that the involvement of companies in social responsibility activities has a purely economic motivation and that it is related to the size of the company, rather large companies integrating the implementation of CSR activities in its vision. From a marketing perspec...

CORPORATE SOCIAL RESPONSIBILITY IN ROMANIA: FROM CONCEPTUAL FRAMEWORKS TO CONCRETE ACTIONS

Our paper aims to explore the most profitable companies in Romania from social responsibility perspective, especially related to their transparency and non-financial reporting practices. We performed a brief literature review with focus on conceptual frameworks of corporate social responsibility (CSR), a context analysis in European Union (EU), and a research on websites of the top 50 most profitable companies in Romania in 2013. Results suggest that systematic actions of non-financial reporting on CSR and/or sustainability related issues are performed primarily by large profitable multinationals at corporate level - generally without available data on Romanian websites of their subsidiaries.

Corporate Social Responsibility in Romania: From Theory to Practice

Transition Studies Review, 2005

Corporate social responsibility (CSR) is considered as an appropriate tool for enhanced competitiveness of Romanian and foreign-capital companies in the domestic market, but also as a means to improve community responsibility and availability of the locally operating Multinational Corporations and for all large, medium-sized and small enterprises with public or private (Romanian or foreign) capital. As CSR is a new and challenging concept for a post-command economy, a learning process was initiated and fostered by various actors. The paper offers comments on the perception of CSR by local managers and academia as well as considerations on how to implement CSR in the specific business environment of an EU candidate country.

Corporate social responsibility in a difficult Romanian business environment

The purpose of this paper is to identify the main opportunities and limitations of corporate social responsibility (CSR) in the Romanian business environment. The contributions of this paper consist of the following three aims. First, it challenges a new thinking about CRS in Romania, because the prevailing approaches to this concept are so disconnected from business as to obscure many of the greatest opportunities for companies to benefit society. Second, it proposes that an affirmative corporate social agenda moves from mitigating harm to reinforcing corporate strategy through social progress. Third, it highlights that typically the more closely tied a social issue is to a company's business, the greater the opportunity to leverage the firm's resources and benefit society. The paper ends with some conclusions about the Romanian CSR practices and initiatives.