PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN PELANGGAN (Studi pada Monopoli Cafe and Resto Soekarno Hatta Malang (original) (raw)
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PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN COFFE TOFFE JATIM EXPO SURABAYA
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Kualitas Makanan, Kualitas Layanan dan Store Atmosphere memiliki kontribusi penting untuk mencapai Kepuasan Konsumen restoran. Tujuan penelitian untuk menguji dan menganalisis pengaruh Kualitas Makanan dan Kualitas Layanan terhadap Kepuasan Konsumen secara langsung maupun dengan Store Atmosphere sebagai variabel moderasi. Populasi yang digunakan adalah konsumen yang mengunjungi Moonk Cartil & Cafe. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel 100 responden. Penelitian ini menggunakan teknik analisis data Moderated Regression Analysis (MRA). Hasil penelitian menunjukkan Kualitas Makanan dan Kualitas Layanan berpengaruh positif dan signifikan terhadap Kepuasan Konsumen, Store Atmosphere tidak memoderasi pengaruh Kualitas Makanan dan Kualitas Layanan terhadap Kepuasan Konsumen.
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This research aim to know Analysis of Visitor Preferences and Store Atmosphere towards Buying Decisions at PT Maxx Coffee Prima Makassar. The sample in the study was 100 respondents, the method of determining the sample used was nonprobability sampling technique with the type of sampling that is purposive sampling. This method is a sampling technique based on coincidence, that is someone who accidentally meets with a researcher can be used as a sample but with certain considerations. This Respondents was established include in criteria. The research instrument was used a questionnaire made by the researcher himself. The analytical method used in this research is Analysis of Multiple Linear Regression. The results of the analysis show that Visitor Preference had a positive and significant effect on Buying Decision at PT Maxx Coffee Prima Makassar. Store Atmosphere has a positive and significant effect on Buying Decision variable (Y) at PT Maxx Coffee Prima Makassar. Keywords: Visitor Preferences, Store Atmosphere, and Buying Decision
PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN PADA RESORT CAFÉ ATMOSPHERE BANDUNG
Rapid economic growth in Indonesia creates tight competition in business,including culinary business. This make businessman have to work hard to maintain old customers and attract new customers at the same time. One of many ways can be used to gain consumer's purchase intention is to create and to improve instore atmosphere and outstore atmosphere, commonly known as store atmosphere. The aim of this research is to know the influence of store atmosphere towards consumer's purchase intention in Atmosphere Resort Café Bandung. The research method used by writer is non probability sampling by spearing questioners to 125 respondents, who are Bandung's residents ever visited Atmosphere Resort Café Bandung.Collected data then managed and analyzed using statistic test. Base on managed and processed data, it is acknowledge that sig. = 0,000 < 0,05, so rejected Ho means there are influences between store atmosphere and customers purchase intention in Atmosphere Resort Café Bandung, which is around 14,6%, while 85,6% influenced by other factors excluded in this research. From the result, the writer try to suggest in choosing atmosphere or theme as store atmosphere has to be well-concepted ,consistent, unique, and original.
This research was conducted in the research conducted at PT. Metro Abadi Sempurna Semesta Pekanbaru in 2017. The aim of this study is to determine the influence store atmosphere on on purchase decisions custumers at PT. Metro Abadi Sempurna Semesta Pekanbaru in. Technique analysis data using descriptive analysis and quantitative. With the methods the sample collection of sampling convenience. It means respondents (a subject) selected by chance alone from members of the population who are willing to are only sampled, as many as 100 customers. Based on the results of a test of linear regression equation worship of idols with the equation regression Y = 15.814 + 0.437X. The regression coefficient are positive, means the better store atmosphere given, so the decisions is increased. T test results, the value of t_count for the variable store atmosphere as follows: has a value of t_count 6.614 > t_table of 1,984. So this means that the store atmosphere significant on variabels purchase decisions custumers at PT. Metro Abadi Sempurna Semesta Pekanbaru Then to value r _ square of 30.9 % show their contribution given variable store atmosphere on variables purchase decisions, while the rest of 69,1.% influenced by other variables that aren t pursuing in this research .