USE OF SOCIAL MEDIA TO PROMOTE NATIONAL CULTURE WORLDWIDE.pdf (original) (raw)
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Culture Of Social Media As A Global Trend
INFORMATION REVOLUTION, NEW MEDIA AND SOCIAL CHANGES, 2017
Having in mind the numerous definitions of culture, it is possible for this phenomenon to be widely examined through its components. Thus, the cultures are not necessarily viewed from the perspective of national or ethnic groups, but there are other communities that can be defined as the bearers of a particular culture. This paper analyzes the culture of social networks and tries to define it precisely through these components. Also, the paper talks about the influence of this culture as a global phenomenon on the national cultures, or better yet trying to explain in which segment, and to which extent, members of different ethnic cultures could belong to the culture of online social media. Examining users behavior on social networks, this paper tends to prove that members of different national cultures have adopted behavioral patterns, symbols, customs, and even the “language” of the online community. Hence, it can be said that the new culture has been generated and became common for most of the users of social networks. Also, the research presented in this paper serves as a basis for further study of the cultural pattern of social networks on the Internet.
Social Media and Its Influence on Culture
CHI2013 Workshops: "Designing Social Media for Change"
In this paper, I will briefly discuss the need to investigate the influence that social media has on non-western cultures. The findings of an ongoing Facebook usage study in a non-western culture are discussed where Facebook is not only influencing the online and offline cultures, but Facebook is also re-appropriated to fit existing offline cultures and in other instances new practices are introduced to cope with missing features. There are however instances where the offline culture is not yet extended to Facebook.
Communication in Social Media as a Reflection of the Noble Values of a Nation
International Journal of Social Science and Humanity, 2016
The increase in the use of social media in our society certainly bring changes in the way and acts of communication whether the use of Facebook, Friendster, blogs, Instagram and Twitter. Digital media can be used as a vehicle to create the word of mouth. This research intends to see the cultural change of new communication between people. The social media has the ability to garner opinions that may develop in various forms, from social even to political interests. This medium moderates the personal problems into public discourse. A new era in the virtual world that is considered by many people to have negative side can also be viewed from the opposite side. Index Terms-Communication 2.0, social media, noble values, cultural change. Diah Ajeng Purwani is a student program doctor in Gadjah Mada University, Indonesia. She is majored in development communication. Her has been published book: Rahasia hati, Kisah Indah penuh Keteladanan, Rahasia Ikhlas, etc. She works as a lecturer in Communication Department at Faculty of Social Science and the Humanities, Sunan Kalijaga State Islamic University Yogyakarta, Indonesia. Diah Ajeng Purwani, S. Sos, M. Si, Trainer in CTSD (Center for Teaching Staff Development), works as an expert in public relations, a researcher, a writer, frequently giving various trainings in branding, public relations and integrated marketing communication.
Cultural and educational aspects of using social media: a Study with Undergraduate Students
2017
espanolLas redes sociales en linea son una realidad en las sociedades globales y tienen el poder de influir en todas las actividades humanas. Eso resulta especialmente cierto en el ambito de la cultura y de la educacion, actividades en las que pueden contribuir a mejorar las formas de constitucion grupales y sus interacciones. Se realizo una investigacion exploratoria para entender las formas en que los diferentes grupos de estudiantes de pregrado construyeron relaciones para interactuar e intercambiar contenidos de estudio y de ocio. Los resultados mostraron diferencias importantes entre los estudiantes de las clases de Informatica y Programas de Comunicacion. EnglishOnline social networks are a reality on global societies and have the power to influence all human activities. Specially, in the area of culture and education they can improve ways of groups’ constitutions and interactions, then resulting in improvements. An exploratory investigation was conducted to understand how dif...
Social Media: Shaping and Transmitting Popular Culture
Communication is the bedrock of any culture. In fact, language, dressing, music, lifestyle, taste, values of life, and whatever that constitutes any given culture are expressed through communication. Accordingly, the media through their several stages of development and transformation have always played the role of transmitting a people‟s cultural heritage across generations and borders. In contemporary society, much of media communication finds expression in various social media platforms. Social media have also become embedded in our everyday lives that they largely fashion our perceptions, understandings, construction of meanings, and general view of reality or the world. It is against this premise that one wonders if social media have maintained this responsibility of shaping and transmitting culture. It became crucial, therefore, to investigate specifically what role social media play in the construction and transmission of popular culture. Evidence from the study sustains the thesis of the Reflective Projective Theory that the media, in this case social media, replicate societal values and norms, yet those societal inputs are defined and shaped by the same media. Key words: Culture, Communication, Social Media, Popular culture, Reflective Projective Theory.
SOCIAL MEDIA, CULTURE, AND COMMUNICATION
Oxford Research Encyclopedia of Communication, 2019
Social media encompass web-based programs and user-generated-content that allow people to communicate and collaborate via mobile phones, computers, and other communication technologies. Unlike other media linked to a particular technology, social media are a phenomenon, associated with a set of tools, practices and ideologies for connecting and collaborating. Social media blur distinctions between one-to-many and face-to-face communication. They allow individuals and groups to connect across boundaries of space and time, both synchronously and asynchronously. Afforded by changing technology, social media are ever-expanding as users develop novel uses and creative content. Scholars have studied social media across a range of topics, including such issues as message content and construction, identity formation, relationship development, community development, political activism, disinformation, and cyber threats. Social media vary culturally. For instance, in China social media are impacted by internet censorship, including not only the kinds of apps that are used in China-WeChat and Weibo instead of Facebook and Twitter-but also forms of expression and online activities. While Chinese social media can be a site for political activism, and creative, humorous, and satirical messages, they are constructed in ways that avoid online censorship. Social media also afford the construction and maintenance of local communities and cultural identities. For instance, users with a shared interest, occupation, activity, or offline connection, such as a hometown, may communicate online using a shared language, vocabulary, or code. Hence, unlike mass media that can promote a collective, national identity, social media may facilitate the re-emergence and construction of local and diverse identities. Finally, social media can empower subaltern individuals and groups to mobilize and effect change through collective action. Yet social media, when employed by the state and/or neoliberal corporate powers, can work to suppress subaltern groups by co-opting social media as a technology that affords surveillance. They may also be used to spread misinformation or extremism by both state-sponsored and non-state actors.
Consumption of Cultural Values of Social Media
Proceedings of the Sixth International Conference on Language, Literature, Culture, and Education (ICOLLITE 2022), 2022
Social media as a gateway to information provides a wide variety of media users with the ability to read a text message and understand the meaning of a social media. With the flow of information through social media lasting for 24 hours, media users can bring up the cultural consumption of information. The main problem in this context is the meaning of social media texts by media users. This paper explores the meanings of social media texts, which give birth to a cultural consumption of information. The problem that is posed is what kind of cultural consumption is found and how readers interpret text messages on social media. Data collection was conducted through the use of a questionnaire distributed online to social media users, and the approach used was media semiotics. This paper concludes that media users who have roles as readers, publishers, and producers of social media texts have a higher tendency to read information and ways to actualize themselves as active media users. The higher reading interest in various information leads to the use of different social media and has developed potential problems with the meaning of text messages between users. This study contributes to the importance of increased culture in digital media literacy by having a critical attitude towards various pieces of information.
Media and Social Media: Impact on Socio-Cultural Identity
Conifers Call, Shimla Journal of Poetry and Criticism, 2019
Twenty-First century is witnessing ultimate advancements in the field of communication systems. Ultra modern technologies have introduced numerous modes of communications and it has effectively left the mankind fully dependent on it. Present day life is hard to imagine without the electronic gadgets like mobile phones, satellite or cable TVs, VR & AV capturing devices, CCTVs, etc. These devices have become the part of our daily activities; our life style and we are used to communicate with it. Media’s participation in social communication is as old as its origin but initially it was more for the purpose of dissemination information. Being a medium of communication like language media has matured in as social media and it has also started playing a vital role as of a language. We are no more relying only on spoken words, hand written letters, physical emotional gestures, and sensations through touch or so. Moreover the modern and sophisticated electronic gadgets are redefining our perception and reliability about the understanding of communication and production of meaning without sensory organs and direct stimulations. Artificial sensory simulations are replacing basic emotional behaviour involved in an individual and personalised physical communications. Thus it is creating a scope of multilayered communicative skills affecting the environment of media and society
Journal of Organizational Computing and Electronic Commerce , 2014
Building on the GLOBE study of cultural values, this article explores the impact of societal culture on organizational social media use. The analysis reported in this article is based on data collected from the Fortune Global 500 organizations regarding their use of six different types of external social media. The results of the analysis indicate that societal culture has to be considered an important factor for organizational social media use.
Cultural Adapdation Issues in Social Networking Sites
Ekonomika ir vadyba 2011 = Economics and Management 2011, 2011
Such social networking sites as MySpace, Facebook, Cyworld, and Bebo since the moment of their introduction have attracted millions of users, many of whom have integrated these sites into their daily practices. However none of these sites are equally popular across cultures. This article provides overview of research which was carried out up to date in the area of cross-cultural issues in social networking sites and explains approach offered for further research in this area. Approach is basically build on seven building blocks of social media (social networking sites is a part of social media) proposed by J. H. Kietzmann et al. (2011) and individualism – collectivism dimension of cultural values proposed by G. Hofstede (1980).