USE OF SOCIAL MEDIA TO PROMOTE NATIONAL CULTURE WORLDWIDE.pdf (original) (raw)

Abstract This is the world of social media. This is connected outside the borders of international territories socially. It is social media that has made possible world to be a global village. This is the platform where we can know about happenings all around the world without spending any money or even without going out of our bedrooms. We can understand the language, way of life, professional and educational activities, interests and eating habits, sports and entertainment of other countries. We can say that social media is best tool to understand the culture of other countries living within your own country. It is a way to know and understand the untold facts of some countries. Social media can also be used to promote national culture across the world. Especially the countries which have a negative image due to some national and international issues can change the misconceptions about their countries. They can promote their culture using different social networks. Untold bright aspects of their countries can be highlighted through Facebook, twitter, VK, You tube, Google etc. This article would enlighten the importance of social media to promote some country’s culture internationally. It would include in depth international students’ interviews from different universities of Russia. This research would elaborate how international students use different social networks. This article will attempt to investigate the impact of social networks by promoting the cultural colors of a country. Based on the findings of the analysis, directions for the new research would also be discussed in this article. Key words; National Culture, Social Media, Social Networks, National Culture Promotion