Review of " Semiotics and its Masters " by Kristian Bankov and Paul Cobley (Editors (original) (raw)

This review critically examines the compilation "Semiotics and its Masters" edited by Kristian Bankov and Paul Cobley. It highlights the interplay between semiotics and ethics as explored in contributions by Petrilli and Ponzio, as well as Li's proposal for General Semiotics to transcend traditional philosophical boundaries. The review also discusses the essential role of semiotics in understanding human relationships and meaning-making, challenging conventional representations of truth and underscoring semiotics' potential as a universal framework for interdisciplinary communication.